Junior Achievement of the Bluegrass is our 2018 Head Up Heels Down Charity Beneficiary.  A portion of your race registration and 100% of runner donations will go to help further the mission of this worthy local charity.

Junior Achievement's unique volunteer-delivered programs help prepare young people for the real world by showing them how to generate wealth and effectively manage it, how to create jobs that make their communities more robust, and how to apply entrepreneurial thinking to the workplace. Students put these lessons into action and help strengthen their communities.

"We are honored to have been chosen by EEI as the Official Charity of the Land Rover Kentucky Three-Day Event," says Lynn Hudgins, president of Junior Achievement of the Bluegrass.  "We have been involved with this wonderful event since 2006 and recognize the prestige that this distinction brings to Junior Achievement of the Bluegrass." 

Junior Achievement partners with volunteers from the community to teach elementary students about their roles as individuals, workers and consumers, and to prepare middle and high school students for key economic and workforce issues they will face.  The core values of Junior Achievement are:

Belief in the boundless potential of young people
Commitment to the principles of market-based economics and entrepreneurship
Passion for what we do and honesty, integrity, and excellence in how we do it
Respect for the talents, creativity, perspectives and backgrounds of all individuals
Belief in the power of partnership and collaboration
Conviction in the educational and motivational impact of relevant, hands-on learning

Junior Achievement of the Bluegrass, serves 36 Kentucky counties.