Susan G. Komen Philadelphia Race for the Cure

Sun May 13, 2018 Directions
Fundraising Tips

Race day may be over, but the 2018 fundraising continues until July 31! Please consider making another donation and encourage others to do the same. Please note that the deadline for fundraising prize consideration has passed.

Whether you are a breast cancer survivor or know one… lost a loved one to this disease or simply care about the future of your children… we are all one family in this fight. And, together, we can end breast cancer! Your 2018 Race fundraising is a great place to start. Thank you for joining the family and for all your efforts to collect donations and fundraise in other ways now through Mother’s Day!

Tip 1: Start with our how-to videos.
You especially want to pay attention to the videos in the “donations” category. Go one step further by bookmarking this page for easy reference.

Tip 2: Personalize your fundraising link.
You can do this easily by signing in and editing your Race fundraiser as explained in this how-to video. Make your link something that’s unique to you and memorable.

Tip 3: Lead by example... then savor that ice cream!
During your registration process, make a donation to your own fundraising campaign, and don’t hesitate to let potential supporters know you have taken the very action you request they take!  NEW this year: make that donation in the amount of $125 when you register and you’ll receive admission to our ice cream social, sponsored by ShopRite. Deadline for donation is May 7.

Tip 4: Be confident.
Remember you aren’t only asking people to donate, you’re giving them the opportunity to help increase the number of breast cancer survivor in their own neighborhoods, as well as worldwide.

Tip 5: Ask here, there, everywhere!
Use a variety of methods to ask for donations—email, phone calls, text messages, social media, face-to-face conversations and your Fundraiser center. It’s okay if one person gets multiple messages from you, each message can serve as reminder to donate. Also download our Race poster to display at work, school, anywhere people gather!

Tip 6: Start immediately.
Don’t think “I have plenty of time.” Every day offers potential to boost your success—and to help save another life. Email a friend today and pick up the pace through Race day.

Tip 7: Think big... and small!
Don’t ask only close friends and family. Cast a wider net that includes everyone from your yoga instructor and dry cleaner, to your child’s teachers and parents of classmates. Also remember that every dollar counts, implement tactics, such as “spare change” collections and watch your impact add up.

Tip 8: Make it fit.
Customize your donation request to the person being asked. Ask people on a tight budget for a smaller donation than what you ask of someone more financially stable. Consider having a face-to-face conversation with people you feel can give a substantial donation. And always thank each and every donor with equal enthusiasm and sense of importance—regardless of how much they were able to give.

Tip 9: Follow up.
If someone doesn’t answer your request, don’t assume that means no. Follow up and perhaps try a different method of reaching him or her. Also, don't be discouraged if you don't get a "yes" right away. Fundraising can often require you to ask three times: the first time you make the ask, the second time you remind your potential donor, and the third time they make the donation!

Tip 10: Harness the power of social media.
You’ll be surprised at the donations you can garner from a post or tweet—even from people you do not know. Don't forget to tag individuals, include why you are fundraising, and ask people to share your post for greater reach.

Tip 11: Share your goal.
Let friends and family know what you set out to achieve, and let them share in your progress along the way. Make extra “noise” as you close in on your goal and rally people to help you cross—or go beyond—the finish line. You may even want to raise your goal when you get close in order to keep the giving momentum rolling!

Tip 12: Personalize it.
Tell potential donors the reasons why you are an active Race fundraiser. Share a personal story or inspiration, then ask them to share why this cause is important to them.

Tip 13: Leverage matching gifts
Encourage every donor to ask his or her employer if they have matching gift program. This allows donors to double their gifts without donating another penny. (Use our search page to see if your employer or a donor’s employer offers matching gifts.)

Tip 14: Wear your passion
Show people how much you believe in Komen Philadelphia and the cause by wearing Komen gear—a lapel ribbon, last year’s Race t-shirt, hat—when you ask for gifts. If asking via email or social media, include a photo of you at the Race or in Komen gear. (Get your Komen gear for fundraising as well as Race day at… a portion of your purchases via this link will support our mission.)

Tip 15: Team up
Multiply your success by asking people to help you fundraise, or form an official Race team so everyone can experience what it means to be part of the family that is ending breast cancer.

Tip 16: Say thank you
Pick up the phone to express your gratitude to donors, letting them know how much their gifts means to you. You can also use your Fundraiser center to send thank-you emails. Whatever method you use, thank a donor immediately and make it personal. You may even consider tagging donors in social media posts to let their friends know about their generosity and, at the same time, your fundraising efforts!

Fundraising prize and award details will be posted soon.