Cross Promote Races and Clubs

What's Included?

Use RunSignUp to encourage club members to participate in your races, and inform race participants about your club.

See how Integrated Club and Race Registration Works.

From our Customers: Create a Race Series to use Cross Promotion to build your Club (and Events)

Lehigh Valley Road Runners Birmingham Track Club Bluegrass Runners
  • Create a series that is free (or discounted) for Club Members, but open to the public, rewarding members for their participation, and giving non-members a reason to sign up.

The Lehigh Valley Road Runners created a low frills Ice Scraper Series (free to members) that drives member-ship and event participation.

The Birmingham Track Club offers 4 of their events at a deep discount to members by providing a package that is only available to their members. Non-members are prompted to join to participate in the multiple races.

The Bluegrass Runners offered a $5 discount to all club members registering for the Thanksgiving Day Thoroughbred Classic (even if they joined during registration), and were shocked to gain 61 new members - more than double the previous month.

Club Roster Management

RunSignUp provides an easy roster management system with customizable options for membership types. Use membership reminder emails to automatically notify your members to stay involved and renew their membership.


Sell Club Merchandise

Set up a simple online store to allow members to purchase club gear and accessories. Offer items year-round from your club store page, and drive your sales by highlighting items during club sign-up and membership renewals.


Training Programs & Coaching Clubs

Use RunSignUp Clubs for registration and management of Training Programs and Coaching Services. Keep track of runners in various programs, set up basic coaching capabilities, or utilize a Tech Partner for Advanced Coaching options.

From Our Blog:
Sep 21st, 2018
EventBrite IPO and Implications for the Race Registration Market

EventBrite had a sparkling (pun intended!) IPO debut this week. They sold over $230M of stock and their fully diluted valuation now hovers around $3.4 Billion. Their S1 filing with the SEC provides a treasure trove of information that is very interesting to registration companies like RunSignUp. This will have implications that will impact the... Continue Reading →

Sep 21st, 2018
Partner Dashboard Updates Coming

Partners are organizations who manage multiple races. Over the next month or two we will be making a whole host of Partner Dashboard changes. You may have noticed a new skin to the dashboard was released yesterday. There are two much bigger changes coming. One is a new Race List view that we hope will... Continue Reading →

What Our Customers Say:

“RunSignUp was willing to work with us and basically start from scratch to build this corporate team function that we’re just really pleased about…there’s just a lot of functionality.”

- Michelle Langevin, Kaiser Permanente Corporate Run / Walk