RunSignUp

Email Marketing

What's Included?

Our Email Marketing system is integrated directly into RunSignUp to allow Race Directors to reach registered runners, contact participants from previous years, and upload and email any email list of past or potential runners.

Email Marketing is available from your Race Dashboard, as well as on a Partner level. Partners (Race Management Companies, Timers, and Race Series) can send emails on a per-race or a cross-race basis. Email Marketing
Email options include:

  • Setting up Your Account: Set your email settings, including a "From" and "Reply To" address.
  • Clean, Branded Format: We automatically set your emails in a clean, text-based email, with your logo appearing at the top. Want something fancier? You can update the format in HTML.
  • Fully Integrated Participant Lists: Choose from All Participants, or any division of your current and past participants (by event, team etc). All lists are current to-the-minute, and include your most recent registrants. You can also access previous year's lists to build custom lists.
  • Email Scheduling: Prepare your emails in advance, and schedule them to go out at an appropriate time. Your lists will include all participants on your selected list as of the send date — even if they registered after you completed the scheduling.
  • Custom Tags: Take full advantage of the power of an integrated email system with tags for all your participants: not only can you can tag all the standards like Name and Email, but also Bib Number, Individual Results links, Corral Name and Start Time, and even a barcode for speedy check-in.
  • Sponsor Logos: Champion your sponsors with Sponsor Logos that are updated anytime you update your Sponsors on your RunSignUp Website.
  • Custom List Uploading: Reach past participants from other platforms, and any other contacts with simple uploading of CSV lists or individual emails.
  • Easy Email Managing: Save drafts, view sent emails, and send test emails.
  • Automated Emails: Take advantage of pre-set emails for common functions, including automated options for incomplete registrations, and RaceJoy. If turned on, automated emails have set templates and send defaults, but they can be customized.
  • Email Reporting: Track email requests, deliveries, opens, clicks, bounces and spam reports across all your email sends. You can also dig into non-delivered email types (blocked, bounced, invalid, spam, and unsubscribes) to ensure that you maintain a healthy list of emails.

Need some help?

How to use Email Marketing

3W Races Case Study

Race Management Company 3W Races relies on RunSignUp's reporting and participant management options to help manage a 300% increase in participants in less than 3 years.

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Race Promotion

Encourage runners to interact with your race on Facebook, create and manage Coupons, and utilize email marketing options. Got all that? Think outside the box and create teams to inspire your runners to promote for you.

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RaceJoy Tracking

Offer a "big race" experience with the most advanced form of tracking, progress updates and cheer sending. Take advantage of an informative, interactive race day monitoring system and in-app sponsor advertising.

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From Our Blog:
Dec 16th, 2017
Custom Content for Races Now Available in RaceJoy

Convenient Access to Race Information RaceJoy has recently released new content capabilities for race organizers providing the ability to add custom content in three key areas: General Race Information Schedule of Events Frequently Asked Questions (FAQ) All are self-administered by the race and edits can be made at any time through race day. Content is … Continue reading "Custom Content for Races Now Available in RaceJoy"

Dec 12th, 2017
Help Wanted – Sales Rep in Richmond

Yes, we are growing and hiring again! We are looking for a Sales Representative to join our fast growing company. The ideal candidate has experience working in inside sales in a high volume, fast paced environment. We are looking for a person to join our sales team who is fast-learning and self-motivated. This is a … Continue reading "Help Wanted – Sales Rep in Richmond"

What Our Customers Say:

“One of the great things about RunSignUp are the reports that are offered – the sponsors love that.”

- Michelle Langevin, Kaiser Permanente Corporate Run / Walk