Social Media encourages your runners to promote your race for you. RunSignUp's integrations with Facebook help in several ways:
- SignUp App: Activate the Facebook SignUp App to allow runners to sign up directly within Facebook. Need proof that it works? The Cooper Norcross Run The Bridge race demonstrated the value of a Facebook App for driving registration.
- Mobile Optimization: Facebook recently announced a new layout for Facebook Pages on mobile, with more obvious Call-To-Action buttons that bring more attention to your main objective. The RunSignUp website design ensures a clean, easy registration process from any device, straight from Facebook.
- Social Sharing Pop-Up: Enable a customizable pop-up to remind and encourage runners to share their registration on Facebook, Twitter, or email. Maximize exposure with Facebook friend-tagging capabilities, and take advantage of the RunSignUp Referral Program by including referral links in your runners' shared posts.
- Facebook Ads Conversion Code: We highly recommend exploring some of the Facebook Advertising options for Races and using Conversion Codes and Conversion Values to track the ROI of your investment. We also have tracking for Twitter, Pinterest, AdTaxi, Simpli.fi, and more! See an example of the ROI for the Scott Coffee Run.
Need some eductation on using Facebook as a Race?
And a word of warning: why we don't offer incentives for Facebook registrations and sharing: https://runsignup.wordpress.com/2015/07/14/facebook-incentive-caution/
Beyond Facebook, you can also track your Twitter Ad Conversions for ROI evaluation.
The NC Troopers Footchase 5K used social media to drive both registrations, and the charitable direction of their race.MORE
Encourage runners to interact with your race on Facebook, create and manage Coupons, and utilize email marketing options. Got all that? Think outside the box and create teams to inspire your runners to promote for you.MORE