Drive traffic into your store by encouraging local races to use your store as a bib pickup location with RunSignUp’s dynamic bib assignment options.
The Columbus Running Company explains why they do Bib Pickup in their store:
“CRC is involved in the running community with a three-pronged approach: retail (run/walk specialty), events (race management & timing), and club (group runs, social events). Hosting packet pickup in our stores…helps meld two of those prongs, and “brand” the events we work with as “CRC” events. We work very hard as an organization on quality, and if we can help our charity/race partners brand the event from start (registration widgets/calendars on our website), through the middle (pre-race communication from CRC, early packet pickup at the CRC), through completion (race day & post-race communication), it helps the events gain credibility more easily, and works toward a goal of…thinking of the organization as a whole. It’s also great for getting bodies in the store. Staff are always making sure the participants picking up are “ready” for race day with apparel, nutrition, etc.”
Check out our Case Study on the Columbus Running Company for their step-by-step process in setting up multi-store bib pickup, or view the detailed bib label setup by the Dirty Dog 15K.
The Columbus Running Company uses Dynamic Bib Assignment to expedite packet pickup at various store locations, simultaneously.MORE