RunSignUp

Race Promotion

What's Included?

Race Promotion

RunSignUp gives you, the Race Director, the tools to promote your Race.

In addition to our native Email Marketing System and Facebook integration, we have a few options to get you started:

  • Referral Program: The robust options in RunSignUp Referrals 2.0 include offering automatic refunds as a reward for referring, and creating time-limited coupons to incent their friends and family. Reach more runners with enhanced social sharing and friend-tagging capabilities, and easy code sharing through email marketing.
  • Groups & Teams: Take advantage of the social nature of running by encouraging runners to set up teams and invite their friends to come run with them. Teams can be Social (just for fun) or competitive (for scoring), and come with infinite options for size or gender requirements and Team Captain access. Provide extra incentive for building teams with automatic refunds based on group size. Intimidated by setting up teams? We've explained them in detail, and broken it down in videos to make sure you get the most out of Teams.
  • Coupons: RunSignUp's flexible coupon system allows Race Directors to create their own custom coupons, set coupons to work for specific events, or upload coupon codes in bulk (like those from Groupon or LivingSocial). We'll also give you the Coupon Management tools to measure ROI on your coupons, and manage large numbers of coupons. To get the most out of coupons for your race, explore our Coupon Manual.
  • Google Analytics Data: It is hard to know where to focus your marketing efforts. To help you understand your audience, we are integrated with Google Analytics to provide you with information about your traffic sources for page views and purchases directly on your Race Dashboard. Get a better understanding of how to maximize the benefits of Google Analytics, learn what your data sources mean, and explore e-commerce data.
  • Digital Badges: Encourage social sharing of you race while providing an additional reward to your runners with our Tech Partner Basno. Use a free Basic Basno account to create a Badge for your race and upload a list of participants who should receive the badge. For expanded offerings and automatic Badge emailing, read more about our Basno integration here, or get started creating your Badge here.
  • Pre-Race Training Community: RunSignUp tech partners RunnersConnect and Final Surge enhance the lead-up to Race Day with pre-race Training Plan options. Work with Final Surge to offer a pre-packaged training plan designed for your race distance and difficulty, and share in the profits from Training Plan sales. Alternatively, use RunnersConnect to extend the electric atmosphere and close relationships of Race Day to the entire build-up of your race with customized training plans and a community link.

Get Advice on Race Promotion from other RunSignUp Race Directors:

2014 Symposium
Growing a Small Race: Kelly Stewart, NC Troopers Footchase 5K
Marketing like a Marketer: Cornelia Stumpf, Critz Tybee RunFest

2015 Symposium
Building a Year Round Community: Dee Stathis, Pittsburgh 3 Rivers Marathon
Marketing like a Marketer: Steve Lackey, Endurance Magazine

NC Troopers Footchase 5K Case Study

The NC Troopers Footchase 5K used social media to drive both registrations, and the charitable direction of their race.

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3W Races Case Study

Race Management Company 3W Races relies on RunSignUp's reporting and participant management options to help manage a 300% increase in participants in less than 3 years.

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Great Pumpkin Run Case Study

The Great Pumpkin Run increases participation by making Groups & Teams fun and engaging, while promoting the use of Referral Codes.

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From Our Blog:
Jul 27th, 2017
New Results User Experience

We released this in a number of phases over the past month, but it is a good example of how we are committed to our User Experience Manifesto of making the best user experience for race directors and participants. The new main table is cleaner with new typography for easier reading/scanning and brings a fresh … Continue reading "New Results User Experience"

Jul 26th, 2017
The Dragons 5K Impresses with Technology + Unique Resources

The Dragons 5K in Dayton, OH took place on Saturday, July 15th and used technology to make the most of their setting in the stadium home of the Dayton Dragons (Fifth Third Field). Working with the timer Good Times Event Services, the race used the Live Leaderboard feature to display race results for runners at … Continue reading "The Dragons 5K Impresses with Technology + Unique Resources"

What Our Customers Say:

“What happens in these kinds of events is always interesting in that there is the content of the conference... which was certainly good, but seeing people share ideas was probably one of the greatest benefits of this conference.”

- Roger Bradshaw, The Race Director