RunSignUp

Race Promotion

What's Included?

Race Promotion

RunSignUp gives you, the Race Director, the tools to promote your Race.

In addition to our native Email Marketing System and Facebook integration, we have a few options to get you started:

  • Referral Program: The robust options in RunSignUp Referrals 2.0 include offering automatic refunds as a reward for referring, and creating time-limited coupons to incent their friends and family. Reach more runners with enhanced social sharing and friend-tagging capabilities, and easy code sharing through email marketing.
  • Groups & Teams: Take advantage of the social nature of running by encouraging runners to set up teams and invite their friends to come run with them. Teams can be Social (just for fun) or competitive (for scoring), and come with infinite options for size or gender requirements and Team Captain access. Provide extra incentive for building teams with automatic refunds based on group size. Intimidated by setting up teams? We've explained them in detail, and broken it down in videos to make sure you get the most out of Teams.
  • Coupons: RunSignUp's flexible coupon system allows Race Directors to create their own custom coupons, set coupons to work for specific events, or upload coupon codes in bulk (like those from Groupon or LivingSocial). We'll also give you the Coupon Management tools to measure ROI on your coupons, and manage large numbers of coupons. To get the most out of coupons for your race, explore our Coupon Manual.
  • Google Analytics Data: It is hard to know where to focus your marketing efforts. To help you understand your audience, we are integrated with Google Analytics to provide you with information about your traffic sources for page views and purchases directly on your Race Dashboard. Get a better understanding of how to maximize the benefits of Google Analytics, learn what your data sources mean, and explore e-commerce data.
  • Digital Badges: Encourage social sharing of you race while providing an additional reward to your runners with our Tech Partner Basno. Use a free Basic Basno account to create a Badge for your race and upload a list of participants who should receive the badge. For expanded offerings and automatic Badge emailing, read more about our Basno integration here, or get started creating your Badge here.
  • Pre-Race Training Community: RunSignUp tech partners RunnersConnect and Final Surge enhance the lead-up to Race Day with pre-race Training Plan options. Work with Final Surge to offer a pre-packaged training plan designed for your race distance and difficulty, and share in the profits from Training Plan sales. Alternatively, use RunnersConnect to extend the electric atmosphere and close relationships of Race Day to the entire build-up of your race with customized training plans and a community link.

Get Advice on Race Promotion from other RunSignUp Race Directors:

2014 Symposium
Growing a Small Race: Kelly Stewart, NC Troopers Footchase 5K
Marketing like a Marketer: Cornelia Stumpf, Critz Tybee RunFest

2015 Symposium
Building a Year Round Community: Dee Stathis, Pittsburgh 3 Rivers Marathon
Marketing like a Marketer: Steve Lackey, Endurance Magazine

NC Troopers Footchase 5K Case Study

The NC Troopers Footchase 5K used social media to drive both registrations, and the charitable direction of their race.

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3W Races Case Study

Race Management Company 3W Races relies on RunSignUp's reporting and participant management options to help manage a 300% increase in participants in less than 3 years.

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Great Pumpkin Run Case Study

The Great Pumpkin Run increases participation by making Groups & Teams fun and engaging, while promoting the use of Referral Codes.

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From Our Blog:
Sep 21st, 2018
Partner Dashboard Updates Coming

Partners are organizations who manage multiple races. Over the next month or two we will be making a whole host of Partner Dashboard changes. You may have noticed a new skin to the dashboard was released yesterday. There are two much bigger changes coming. One is a new Race List view that we hope will... Continue Reading →

Sep 20th, 2018
Behind our Partnership with ROAD iD

We first told you about our partnership with ROAD iD back in July. In August, the partnership was activated, allowing races to add a discounted ROAD iD as an add-on during registration, with incentives to the race for activating the add-on. As many of you know, ROAD iD’s purpose is to Save Lives, Provide Peace... Continue Reading →

What Our Customers Say:

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- Josh Spiker, Vendurance