RunSignUp

Race Promotion

What's Included?

Race Promotion

RunSignUp gives you, the Race Director, the tools to promote your Race.

In addition to our native Email Marketing System and Facebook integration, we have a few options to get you started:

  • Referral Program: The robust options in RunSignUp Referrals 2.0 include offering automatic refunds as a reward for referring, and creating time-limited coupons to incent their friends and family. Reach more runners with enhanced social sharing and friend-tagging capabilities, and easy code sharing through email marketing.
  • Groups & Teams: Take advantage of the social nature of running by encouraging runners to set up teams and invite their friends to come run with them. Teams can be Social (just for fun) or competitive (for scoring), and come with infinite options for size or gender requirements and Team Captain access. Provide extra incentive for building teams with automatic refunds based on group size. Intimidated by setting up teams? We've explained them in detail, and broken it down in videos to make sure you get the most out of Teams.
  • Coupons: RunSignUp's flexible coupon system allows Race Directors to create their own custom coupons, set coupons to work for specific events, or upload coupon codes in bulk (like those from Groupon or LivingSocial). We'll also give you the Coupon Management tools to measure ROI on your coupons, and manage large numbers of coupons. To get the most out of coupons for your race, explore our Coupon Manual.
  • Google Analytics Data: It is hard to know where to focus your marketing efforts. To help you understand your audience, we are integrated with Google Analytics to provide you with information about your traffic sources for page views and purchases directly on your Race Dashboard. Learn more about the integration, what your data sources mean, and understanding your e-commerce data.
  • Digital Badges: Encourage social sharing of you race while providing an additional reward to your runners with our Tech Partner Basno. Use a free Basic Basno account to create a Badge for your race and upload a list of participants who should receive the badge. For expanded offerings and automatic Badge emailing, read more about our Basno integration here, or get started creating your Badge here.
  • Pre-Race Training Community: RunSignUp tech partners RunnersConnect and Final Surge enhance the lead-up to Race Day with pre-race Training Plan options. Work with Final Surge to offer a pre-packaged training plan designed for your race distance and difficulty, and share in the profits from Training Plan sales. Alternatively, use RunnersConnect to extend the electric atmosphere and close relationships of Race Day to the entire build-up of your race with customized training plans and a community link.

Get Advice on Race Promotion from other RunSignUp Race Directors:

2014 Symposium
Growing a Small Race: Kelly Stewart, NC Troopers Footchase 5K
Marketing like a Marketer: Cornelia Stumpf, Critz Tybee RunFest

2015 Symposium
Building a Year Round Community: Dee Stathis, Pittsburgh 3 Rivers Marathon
Marketing like a Marketer: Steve Lackey, Endurance Magazine

NC Troopers Footchase 5K Case Study

The NC Troopers Footchase 5K used social media to drive both registrations, and the charitable direction of their race.

MORE

3W Races Case Study

Race Management Company 3W Races relies on RunSignUp's reporting and participant management options to help manage a 300% increase in participants in less than 3 years.

MORE

Great Pumpkin Run Case Study

The Great Pumpkin Run increases participation by making Groups & Teams fun and engaging, while promoting the use of Referral Codes.

MORE
E-Mail
From Our Blog:
Feb 12th, 2016
Bluegrass Runners Case Study

We have a series Customer Case Studies, in which we take your stories and share your challenges and successes as a learning tool for other RunSignUp users.  This Bluegrass Runners Case Study focuses on automated club management tools and membership discounts.  View the … Continue reading

Feb 11th, 2016
The Importance of Ambassador Programs & Referrals – Guest Blog

Guest Blog by Big Run Media While no race is the same, we’ve found that most race directors struggle with the same challenge: how to get participants to their event. With increased competition and continually changing media outlets, it can … Continue reading

What Our Customers Say:

“On our facebook, we’ve incorporated the RunSignUp registration widget. Our goal ultimately is to have our own website, and put the widgets on their for Facebook, and obviously for RunSignUp.”

- Kelly Stewart, Footchase 5K