J.R. Simplot had the inherent ability to see possibilities nobody else could see, and the resolve to act on them—helping him turn a one-man farming operation into a global food and agribusiness enterprise.

The Simplot brand began to take shape in the farm fields of southern Idaho in the late 1920s. Young J.R. struck out on his own at age 14, set on entering the agriculture business. While he had just an eighth-grade education, he was armed with keen entrepreneurial instincts, constant curiosity, boundless energy and an irrepressible drive.

J.R. grew and diversified his business as he matured, but the essence of the Company remained the same, drawing purpose and strength from the unique character, history and motivation of its founder.

Today, fuelled by J.R.’s irrepressible belief in the promise of the possible, Simplot’s diverse portfolio spans from soil to dinner table and everything in-between.

At Simplot, the Purpose is to Contribute to Feeding Our World, which we achieve through our Mission of Bringing Earth's Resources to Life.