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Privacy Policy

Bickel Advisory Services, LLC ("us", "we", or "our") operates (the "Site"). This page informs you of our policies regarding the collection, use and disclosure of Personal Information we receive from users of the Site. Your use of the Site will constitute your acknowledgement of your consent to abide and be bound by the Privacy Policy.

Our Commitment to Privacy
Your privacy is important to us. Because of this, we take a very minimal approach to collecting information from you. We do not save any credit card information on our servers, and we do not sell or share your information with anyone other than the Event Director for the races or events that you register for at RunSignUp. We also do not send any mass emails.

The Information We Collect
On RunSignUp you can register yourself or someone else as a user of our website, and/or signup for an event. On those Site pages we will collect information about you including but not limited to: Name, Address, E-mail Address, Phone Number, Date of Birth (used for race categories only), and Gender (also used for race categories) (Collectively "Personal Information") for those people who register as a user or sign up for an event on our Site. Your Personal Information is stored on a permanent profile on our Site that can be used by you to register for future races on RunSignUp. When completing your profile on RunSignUp you can select a box, which will allow you to be shown as "anonymous" in public participant and race results published by RunSignUp.

We will collect credit card information from you at the time of the transaction for the purpose of completing transactions to register for events. We will not store that credit card information on our servers or on the Site. The credit card information is sent directly, via secure means, to our payment service to complete a registration transaction. You can request to have your credit card information stored and only then do we store your credit card information with a secure online credit card vault storage company and not on our servers or on the Site.

The events that you participate in may collect and store with us your name, voice and images of you in photographs, motion pictures, results, publications or any other print, videographic or electronic recording of the events. The foregoing may be used by the event for the sale of those images to participants in their events and for the marketing and promotion of their events.

The Way We Use Information
We use the information you provide about yourself and others when registering for an event only to complete the registration for that event. We do not share this information with outside parties except for the Event Director who is hosting your event.

We use return email addresses to answer the emails we receive. Such addresses are not used for any other purpose, and are not shared with outside parties. We will not use your email address to market races or other services directly to you and we will not distribute your Personal Information to anyone other than the events that you register for on our Site.

The events that you register for may use your Personal Information to contact you for the purpose of completing your registration, managing and operating the event and marketing to you for other events that they manage. Any marketing emails on behalf of an event or directly from the event will provide an option for you to opt out of receiving future marketing emails.

Finally, we will never use or share the personally identifiable information provided to us online in ways unrelated to the ones described above without also providing you an opportunity to opt-out or otherwise prohibit such unrelated uses.

Log Data
Like many site operators, we collect information that your browser sends whenever you visit our Site ("Log Data"). This Log Data may include information such as your computer's Internet ("IP") address, browser type, browser version, the pages of our Site that you visit, the time and date of your visit, the time spent on those pages and other statistics.

In addition we may use third party services such as Google Analytics that collect, monitor and analyze this data.

We will use Log Data to manage and operate the Site and will not share or distribute Log Data to any third party.

Cookies are files with small amounts of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a web site and stored on your computer's hard drive.

Like many sites, we use cookies to collect information to operate the Site. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site.

Our Commitment to Data Security
To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online. Whenever we collect or transmit sensitive information that information is encrypted and transmitted in a secure way. For information we collect you can verify this by looking for a closed lock icon at the bottom of your web browser or by looking for "https" at the beginning of the address of the web page.

Our Commitment to Children's Privacy
Protecting the privacy of the very young is important. For that reason, we do not allow anyone under the age of 18 to register for an Event, and only parents or guardians may register for their children.

How You Can Access or Correct Your Information
You can access all your Personal Information that we collect online and maintain it by Editing Your Profile after signing in. We use this procedure to better safeguard your information.

Event Directors
Event Directors who use our website agree to terms that prohibit them from reselling or using your name for any purposes other than those described above.

Change to the Privacy Policy
This privacy policy is effective as of 3/17/2017. We reserve the right to update or change our policy at any time and you should check this Privacy Policy periodically for any change. Your continued use of the Site after we post any modifications to the Privacy Policy on this page will constitute your acknowledgement of the modifications and your consent to abide and be bound by the modified Privacy Policy.

How to Contact Us
Should you have other questions or concerns about these privacy policies, please email us at

From Our Blog:
Sep 13th, 2017
RunSignUp Analytics – E-mail Registration Source

We have released E-mails as the first source tracking for registrations in our RunSignUp Analytics platform – the equivalent of Google Analytics customized for races. This gives race directors new levels of visibility into their promotional efforts that were unavailable before. And it is easy and automated. If you click the green line in the … Continue reading "RunSignUp Analytics – E-mail Registration Source"

Sep 11th, 2017
Customize “From” Address on EMail Marketing

You can now set your own reply email address for EMail Marketing. This is set in the Email Marketing Setup: When you set this, your emails will look like this to participants: For advanced users, we still recommend full white labeling. This option is similar to what most email marketing offerings do, but can impact … Continue reading "Customize “From” Address on EMail Marketing"

What Our Customers Say:

“We just take an assumptive approach: if you’re going to work with us then, our preferred and exclusive online registration company is RunSignUp. It just makes life so much easier.”

- Bob Baney, 3 Way Racing