Overtime Boxing (OTX) is a new property built for the next generation of boxers and boxing fans. OTX is rooted in a year-round content experience on social media, shining a spotlight on everything from how boxers train to out of the ring storytelling fueling fandom and building the boxer’s personal brands. No one is telling these stories for the next generation and no one is better suited to step into the ring to do so than Overtime.