we really love coffee. like, really–really love. everything about it, in fact–the smell, the taste, the history, the geography...and of course, how it makes us feel when we drink it.we're in it deep, and that's why right from the start we make sure to carefully select green coffee from responsible growers that is free from flavor flaws.we expertly blend the best beans to optimize consistency and taste, and unlike so many other coffees which are roasted in minutes, we take our sweet time and take a slower approach.allowing our coffees more time in the roaster at lower temperatures creates more complex notes, and avoids the harsh, charred flavors common in other coffees.