Everything we are, do and hope to achieve at Baird is driven by a straightforward mission: To provide the best financial advice and service to our clients and be the best place to work for our associates. This means we strive to create great outcomes in your financial life while always keeping your interests first. It also means remaining committed to honesty, integrity, transparency and teamwork, which are the ideals our team was founded on more than 100 years ago and continue to inspire us today. The ideas behind this culture aren’t revolutionary or difficult to understand. They may even sound familiar:
How We Succeed Is As Important As If We Succeed
Clients Come First
Integrity Is Irreplaceable
Quality Is Our Measure of Success
The Best Financial Advice Is the Result of Expertise, Diversity and Teamwork
