Our obsession is simple: create the absolute best T-Shirt ever made, so that you have one less decision to make every day… what to wear.
As our closet contents grow so does the time spent each day figuring out what to wear. There is a reason why some of the most brilliant and successful people in modern history, from Einstein to Jobs, perfected the art of keeping their daily clothing choice to a minimum.
We designed our T-Shirt to serve those that strive towards that level of simplification, while also needing some flexibility to reflect the demands of their lives. Whether paired with shorts, jeans or a blazer, our T-Shirts will make sure you always look good, feel good and have one less decision to cloud your mind each day.
