Founded in 2012 to honor the life of Connor Kelly Gage, The LV Project relentlessly pursues the idea that all people can LiVe and LoVe buoyantly, on water and in life. Through our life buoyancy work, The LV Project gives people in need a lift in life through service and goodwill projects. Through our water buoyancy work, The LV Project raises awareness for water safety and drowning prevention, specifically advocating for the use of life vests on lakes.