Project Unloaded works to prevent gun violence in all its forms by educating, engaging, and empowering teens through cultural campaigns and community partnerships that share a simple message: guns make us less safe.

We sit at the intersection of public health, youth engagement, social marketing and culture. Through large-scale, data-backed social media campaigns, original research, teen-facing local programs, and inspiring youth leaders, we combine young people’s love of social media with a gun violence prevention message that can reduce gun use and save lives.