That's it.® was founded in Los Angeles in 2012 by Dr. Lior Lewensztain. During medical school, Lewensztain determined that only one-third of Americans consume the fruit they need in their daily diet, and he became determined to improve this statistic. Lewensztain became passionate about plant-based food as preventative medicine, and in helping people on a large scale by creating portable, convenient snacking options made with simple, minimal ingredients.

Non-GMO
We only use natural, non-GMO fruit in our goal to make eating healthy snacks easy and stress-free.

Allergy-Friendly
That's it. snacks do not contain nuts (except for coconut).

Gluten-Free
That's it. snacks are certified to be gluten-free.

Plant-Based
All That’s it. snacks are completely vegan and plant-based