Our mission is to ensure underserved kids in Kansas City are celebrated on their birthdays by their families. 

Kids celebrated by their families with the simple, meaningful traditions that let them feel the warmth, joy, and hope of being truly celebrated

Instead of the traditional adopt-a-child gift giving model for low income families to receive gifts, we developed an alternative process that empowers families to shop with dignity in our Birthday Market to choose their children’s birthday gifts, all at no cost to them.