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La Gaceta Publishing founder Victoriano Manteiga came to this country from Cuba in 1913 to accept a job as a reader in the Morgan Cigar Factory. Manteiga read novels, social notes and local and world news to the factory workers as they rolled the cigars that made Tampa famous. It was natural for Manteiga to expand his audience by founding La Gaceta as an afternoon Spanish-language daily newspaper in 1922.

Since then, subscribers have depended on La Gaceta to consistently bring them unique views of local people and politics as well as world events. Roland Manteiga, Victoriano’s son, is La Gaceta's second generaltion publisher.