From Bean Farmer to Banking
Our story started with a bean farmer, an entrepreneurial spirit, and a belief that banking could be more personal. IncredibleBank began in 1967 as River Valley Bank with a single location in Rothschild, Wisconsin.

Over the years, we grew across Wisconsin and Michigan's Upper Peninsula, expanded into Florida, and became known for something bigger than products and services: the experience customers had when they banked with us.

That experience eventually helped inspire the name IncredibleBank — a name we work every day to earn.