In 1975, Gregory Baum faced a dilemma. As a young coach of what was then perceived as a "minor sport," cross country, he found it difficult to outfit his athletes with good quality footwear. Running had just begun to take off, but no retailers in the York area offered the latest road running shoes, track and field specialty shoes, or had the expertise to properly fit runners. A void within the fledgling running community needed to be filled. What initially started out as a need for his team, friends, and fa
