The Etowah County Tourism Board is charged with marketing Etowah County as a travel destination.

OUR MISSION Statement – “The mission of the Etowah County Tourism Board is to develop the economic prosperity of Etowah County through the promotion of tourism and by attracting and assisting visitors to our communities.”

OUR PRODUCT is the wide-range of leisure, cultural, historic, and recreational activities that Etowah County has to offer. In addition, the Coosa River and Noccalula Falls combine to give the county abundant natural resource attractions which drive our brand: our natural beauty, the outdoors, and outdoor activity

OUR VISION points to the ECTB promoting Gadsden and Etowah County in a manner never done before. Actively promoting the Greater Gadsden Area should create an upswing in visitors, hotel room nights, and ancillary sales

OUR GOAL is to give visitors to Etowah County all they need to enjoy our offerings and to be a strong partner with county stakeholders, while being a leader in regional tourism efforts