Bluebird Running Company is a specialty running store based in Las Cruces, New Mexico owned by the husband & wife team of Zach and Michelle Gonzalez.
We are both avid trail enthusiasts who met and fell in love on the trails. We are experienced road, trail, and ultra runners who enjoy spending time in the outdoors as much as possible. We support trail conservation and the protection of public lands for present and future generations. Our company donates to and works with local area non-profits like Southern New Mexico Trail Alliance to give back and additionally support the preservation of state and national parks and national monuments.
Our deep love of the outdoors and running led us to start our own retail running store in 2018. The goal was to offer an intuitive shopping experience to match the fluctuating availability and needs of our customers. We started as a mobile running store specializing in some of the best brands available today. Previously, we pulled a trailer stocked with specially curated products, which we took directly to trailheads, racing events, group runs, plus customers’ homes and places of business. We’re always happy to bring the shopping experience to our customers because we know it’s not always easy to find the time to go out and shop for specialty gear.
Whether you are a runner, walker, or hiker, we carry everything you may need including shoes, clothing, hydration bottles and packs, sunglasses, health and wellness items, socks, and injury prevention/recovery products. As a rule, we test, use and wear the products we sell ourselves before bringing them to our store.
