This thesis project titled Curating Christmas: A simplified approach to Christmas celebrations originated from a personal observation of rampant consumerism during the Christmas season, both in retail stores and through online haul videos. This project aims to redefine the holiday experience by shifting the focus from mass consumerism to a more intentional and meaningful celebration. Targeting elder Generation Z, particularly those with young children, the project emphasizes the curation of unique, handmade, thrifted, and sustainable items. Research for the project included a literature review, case studies, and visual analyses. The visual solution includes creating a cohesive brand identity, marketing materials for a Christmas market featuring small artists and creators, and a family workbook designed to offer memorable and affordable holiday activities.
