As avid athletes, adventurers, and stewards of the environment, we understand how dependent the survival of our species and others are on the environment in which we live. That is why we hold a deep respect for the wild places of the world, the experiences they give us, and the inspiration they provide. We feel that the soul of what drives life is seeded in these peoples, lands, and animals. We are dedicated to keeping the spirit of the land, the people, and the animals wild through our Wild Places Initiative.
The goal of this initiative is to build awareness and give back a portion of profits to help keep lands, wildlife, and cultures healthy, sustainable, and in their natural state.