813 Strong 2020 - 26.2 Challenge

Wed April 15 - Thu May 14
Race Website

Additional race information can be found at https://FITniche.com/26-2-challenge/.


Hello, 813! Experts say the best way to build immunity, cope with stress and maintain overall wellness is to EXERCISE! During this challenging time, it’s important for all of us to stay active and healthy; especially for our emotional well-being. We (FITniche Running & Fitness) are challenging YOU to join the first-ever virtual 813 STRONG - 26.2 Challenge!

In the spirit of health and wellness, the challenge is to complete the total distance of a marathon (26.2 miles) by walking, running, cycling, rollerblading, swimming or other method over the next 30 days… you choose your distance and pace and keep track of your miles. Complete the challenge your way…by getting outside or keep it indoors on a treadmill or stationary bike. The point is to keep moving and stay healthy also, remember to follow the latest CDC local and state guidelines. The registration fee is $26.20; to register visit FITniche.com/26-2-challenge. Once you’ve registered (before May 14) and accepted the challenge keep it going by sharing this video and inviting others to join – remember, you have 30 days…so start TODAY and stay active! 

All registered participants will receive official 813 STRONG swag; including a women's or men's tech shirt, downloadable print-at-home bib and log sheet, participant medal AND $26.20 off of $150+ to redeem at ANY FITniche Running Store location (Brandon, Wesley Chapel or Lakeland) once the store reopens. 

We encourage you to share your experience in a short video, a map of your workout, or even a selfie on social media and the RunShine Project FB page; using the hashtags…#813STRONG, #FITnicheFL, #813MarathonChallenge and/or #keep813healthy.

We can’t wait to celebrate your accomplishment with YOU!
Remember to stay safe, healthy and active. We will get through this TOGETHER – we are 813 STRONG!

Race Contact Info

If you have any questions about this race, click the button below.

813 STRONG 2020 - 26.2 Challenge FAQs!
I'm not in Polk County, can I still participate?
Absolutely! This race is open to everyone, and the beauty of it being a virtual challenge is that you get to choose when and where you do the miles!
When is packet pick up?
Packet pick up dates and times are currently To Be Determined based on local, state and federal guidelines surrounding COVID-19.
Where can I get my packet?
Lakeland Store is located at Lakeside Village - 1523 Town Center Drive, Lakeland, FL 33803 (Date at location TBD)
Brandon Store's "New Location" is behind Starbuck's and Tide Cleaning at 1934 E. Bloomingdale Ave, Valrico, FL 33596 (Date at location TBD)
Wesley Chapel Store is located in the Shops at Wiregrass at 28139 Paseo Drive, Wesley Chapel, FL 33543 (Date at location TBD)
Can someone else pick up my packet for me?
Yes, someone else can pick up your packet at packet pick up, or for an additional fee, you can have it mailed to you at your home!.
I want to wear my shirt while I do my challenge miles! When can I pick it up?
The shirts and medals will be available after May 20th, and the packet pick up days are still To Be Determined based on local, state and federal guidelines surrounding COVID-19. We will communicate this date with you as soon as we have it! In the mean time, you are able to print out your event bib and wear it proudly while you complete your miles!
How do I turn in my mileage log?
Please post it to the Facebook Group: RunShine Project or email it to us at events@fitniche.com!
Where can I post my progress pictures?
Post them to the Facebook Group: RunShine Project and use the hashtags: #813STRONG, #FITnicheFL, #813MarathonChallenge and/or #keep813healthy.

Like this page and invite your friends on Facebook.

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