True to the Brew Trail 10K Run/Hike

THE BEST FINISH LINE AROUND!  Our race showcases The Peak to Prosperity Passage of the Palmetto Trail.  This beautiful trail is located on an old railroad trail.  It is non technical, wide, mostly flat and is great for runners and hikers of all levels. We have several water/aide stations along the route. Finish on the Broad River Trestle!  We will meet you at the finish line with live music, great food and a free beer!

Packet Pick Up 

📣 Exciting News! 🎉 We've got a new location for  True to the Brew 10k 2024 Packet Pick Up on 3/28 from 4 till 6:30 pm🏃‍♂️🏃‍♀️ Join us at Craft And Draft on Devine Street and indulge in their amazing brews while grabbing your race packet. Show your race bib and get one free beer on us!

Race Day Packet Pick Up

We will open race day packet pick up at 7:30am at our race start line on March 29! 

We will offer bag drop off at the start line and bring the bags for you to the finish line.

The race starts at 8:30am.  Arrive at least 15 minutes before the race start.  For safety reasons, we will not allow runners who arrive after the start of the race to go on the course.

DIRECTIONS TO THE RACE:

The US Highway 176 bridge over Crimm Creek in Pomaria is closed until the end of March for repair. That means you cannot get to Pomaria from Columbia on Highway 176. There are some alternate routes which can be used if you are coming from Columbia. One would be to continue west on I26 and take exit 82, (highway 773). Take a right and travel to the stop sign at US Highway 176. Take a right and drive into Pomaria. Ball field parking would be on your left. Another route would be to take exit 97 (Peak exit), go down highway 176 and take a right on Hope Station Road. Go to the stop sign and take a left. This brings you into the back side of Pomaria. Ball field parking is on the right.  These are the easiest routes. ( Although there are other routes, they require multiple turns on unmarked secondary roads, which could result in lost runners.) There are no reroutes needed to get to Alston, although there is construction work on Highway 176 at the Peak exit which involves single lane traffic. There are no access issues coming from Newberry/Spartanburg.

Volunteers will be at the race start parking area to give you directions where to park.

PARKING AND SHUTTLE INFORMATION

Race Day Parking will be available at the Pomaria Baseball Fields on Folk Street.  There will be no parking at the start line or around Wilson's Grocery Store.  Follow the directional signs to the parking area!

We will provide shuttle service from the finish line back to  the parking lot after the race.  Shuttles will run every 20 minutes.
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Please do not hesitate in contacting Mary Roe at mroe@palmettoconservation.org with any questions.

Awards will be given for the following categories at the live race:

Overall Male Winner  - Overall Second Place Male  -  Overall Third Place Male

Overall Female Winner - Overall Second Place Female - Overall Third Place Female

Overall Masters Male Winner - Overall Masters Second Place Male - Overall Masters Third Place Male

Overall Masters Female Winner  - Overall Masters Second Place Female - Overall Masters Third Place Female

For the Virtual Event:

All participants will our awesome race shirt for participating in the race!

Awards will be given in the following categories for the Virtual Event!

Overall Male Winner  - Overall Second Place Male  -  Overall Third Place Male

Overall Female Winner - Overall Second Place Female - Overall Third Place Female

Overall Masters Male Winner - Overall Masters Second Place Male - Overall Masters Third Place Male

Overall Masters Female Winner  - Overall Masters Second Place Female - Overall Masters Third Place Female

True to the Brew 10k has the best finish line celebration around!  Join us after the race for great food, a beer from Craft & Draft and live music from Far Away Laughter Band.  It's our way of thanking you for supporting the Palmetto Trail!  Don't miss the fun!

🍺 Only registered and bibbed participants are eligible for a free beer! Beer will be available for $5 each for spectators or runners who want more than one beer!

Own a Piece of the Palmetto Trail!

Become an “honorary owner” of a share in the Palmetto Trail, or gift a share to family and friends! One share is 1/100th of a mile of the Trail. Owners receive a printed certificate recognizing ownership and listing the GPS coordinates of their share. 1 share = $25.

 Trail Shares can be along any Passage of your choice. If multiple shares are purchased, the recipient can choose to have the shares along (1) passage or divide the shares to be along multiple passages.

Click the picture below to Buy Your Share of the Palmetto Trail!

Can I get a refund?   

As stated on our race registration website,  this is a non refundable event. Regardless if you get hurt, sick, get called in to work or have an emergency;  this policy still applies.  Please do not ask for exceptions.   If you are worried that you may not be able to make a race, you have a few options:
1. Wait to register. Entry fees will increase as the race date gets closer so keep that in mind.
2  Transfer your bib to another runner before our Bib Transfer deadline.  

Will the race still take place if it is raining?

The race is rain or shine!

Can I defer my entry until next year?

To defer, you need to email us to request the deferral before Feb. 15, 2024.  After this date, we will not longer accept any deferral requests.

Will I get a shirt if I register after the race deadline?

We always order extra shirts but shirts are not guaranteed if you register after our shirt guarantee deadline.  When you register, our system shows what shirt sizes are available.

Can I transfer my bib to another runner?

Yes.  These transfers need to be requested by email before March 15, 2024.  We will need the name, date of birth, address, gender, email address and phone number of the person you are giving your bib to.  They will have to take the shirt size you requested. 

Can I give my bib to another runner and let them run under my name?

To abide by USTAF guidelines, we do not allow runners or walkers to participate under someone else's name.  Please request a bib transfer by email  by our deadline if you want to transfer your bib.

Can I tag along with my friend who is registered for the race on the course? 

 Due to safety concerns, only bibbed runners and walkers are allowed on the course.

If I arrive late to the start, can I still get on the course after the race starts at 8:30am?

Please arrive at least 15 minutes before the race start.   Due to safety concerns, we will not allow runners or walkers to start after the race has officially begun.

Can I park behind Wilson's Grocery?

Please do not.  That area is only for our race organizers and staff.  Parking is available nearby at the Pomaria Baseball Fields.  The shuttle will only drop off after the race at the baseball field.

How often will shuttles run?

Shuttles from the finish line to the start line will begin around 9:30am and run every 20 minutes.  

Can the shuttle take spectators from the start to the finish line?

There will not be a shuttle for spectators to take them to the finish line from the parking area.  If you have spectators who would like to be at the finish line, they can park in the parking area under the Peak Trailhead and walk to the finish line.   

Is there a time limit on the race?

Yes.  We have a three hour time limit on the event.  The Palmetto Trail is closed for this event and will reopen to the public at noon.  Our shuttle service will stop at 11:45 am.

Can you ship awards?

We are unable to ship awards.  If you need to leave early, please see our race staff and they can give you your award.  We also allow your friends to pick up awards for you.

Can I get my shirt after the race?

We are unable to hold shirts after the race.  If you can't be a part of the event, please come to packet pick up before the race if you want to get your shirt.  

TRUE TO THE BREW TRAIL RUN & HIKE SPONSORSHIP OPPORTUNITIES

Palmetto Conservation Foundation (PCF) is pleased to announce the True to the Brew Trail Run & Hike.  The annual run & hike will offer trail runners and hikers the opportunity for a competitive experience through one of the Palmetto Trail’s most beautiful passages. People have been running and hiking trails as long as there have been trails. The benefits of trail running span from the physical, mental, emotional and spiritual. Trail running and hiking is booming worldwide!

As a sponsor, this is a great chance for marketing opportunities and a way to show that you are a dedicated corporate citizen interested in promoting land conservation, active living, health and wellness on a statewide level. It is with corporate support that we can deliver one-of-a kind outdoor recreation experience for people of all ages and demographics that will generate even more interest in the Palmetto Trail and South Carolina’s stunning beauty. We look forward to your partnership in this special trail adventure.

Palmetto Trail Runner & Hiker ($5,000)

4 Free Runner/Hiker Registrations

Opportunity to set up table at the event

Speaking opportunity at the event

Online links to company website

Logo on all printed materials

Logo and acknowledgement in PCF statewide monthly newsletter

Mention in all press releases

Acknowledgement on social media

4 True to the Brew Trail Run t-shirts

Logo on event t-shirts

Off Road Trail Runner & Hiker ($2,500)

2 Free Runner/Hiker Registrations

Opportunity to set up table at the event

Online links to company website

Logo on all printed materials

Logo and acknowledgement in PCF statewide monthly newsletter

Mention in all press releases

Acknowledgement on social media

2 True to the Brew Trail Run t-shirts

Logo on event t-shirts

Backpacker Trail Runner & Hiker ($1,000)

1 Free Runner/Hiker Registration

Online links to company website

Logo on all printed materials

Logo and acknowledgement in PCF statewide monthly newsletter

Mention in all press releases

Acknowledgement on social media

1 True to the Brew Trail Run t-shirts

Logo on event t-shirts

Blaze Trail Runner & Hiker ($500)

Logo on all printed materials

Logo and acknowledgement in PCF statewide monthly newsletter

Mention in all press releases

Acknowledgement on social media

Logo on event t-shirts

Trek Trail Runner & Hiker ($250)

Logo on all printed materials

Logo and acknowledgement in PCF statewide monthly newsletter

Acknowledgement on social media

Logo on event t-shirts

About Palmetto Conservation

The mission of the Palmetto Conservation Foundation (PCF) is to conserve South Carolina's natural and cultural resources, preserve historic landmarks, and promote outdoor recreation through trails and greenways. Founded in 1989, PCF is a statewide nonprofit organization with headquarters in  Columbia PCF’s largest and best-known project is building and maintaining the Palmetto Trail.

For more information:  www.palmettoconservation.org and Facebook/palmettoconservation

About RJ Rockers

Palmetto Conservation Foundation and RJ Rockers Brewing Company have combined their respective passions and have brought to market the quality handcrafted Palmetto Trail Ale that will help support the Palmetto Trail.

"Our slogan is HANDCRAFTED. EVERY BEER. EVERY DROP. EVERY TIME. And we aren't kidding either. Mark makes every batch with his own hands in our facility. He knows exactly what goes into the beer, and it is quality ingredients. He cares about what he makes."

“We understand not everyone drinks beer, but we appreciate those that know good beer. We are not a big beer company, and we don't merit ourselves mainly on huge promotions and large public events (although we are involved). We merit ourselves on beer. Any establishment that recognizes that fact is an establishment we want to be in. We don't want to be disconnected. We want to be right there with the people who drink our beer. After all, without them we are nothing.

Click the icon below to download the attached PDF.