We are deeply saddened by the devastating impact of the wildfires in Southern California. The New Balance Foundation is pledging $2 million in charitable grants to support relief efforts as well as long-term community rebuilding. $500,000 to The American Red Cross and $500,000 to World Central Kitchen to support their heroic efforts on the ground. Over the course of 2025, New Balance Foundation will distribute the additional $1 million in community grants to select local non-profit organizations addressing the unique challenges of rebuilding the Los Angeles community.
New Balance Athletics, Inc. is donating 10,000 units of footwear and apparel to non-profit organizations, including Good Sports and Shoes that Fit who will disseminate goods to impacted individuals and families.