Pace Yourself!

The 2020 Michelob Ultra Bourbon Street Barathon is a brand new and unique VIRTUAL event featuring some of New Orleans' favorite bars on and around Bourbon Street! Participants will complete a 5k (3.1 miles) for each bar for a total of 17 times. That's an 85k!
After each completed 5k, our runners, walkers, or bikers will be rewarded with a virtual visit to one of our favorite watering holes for a specialty cocktail or cold brew.

Remember to exercise responsibly!

Step 1: Register and invite your friends to the challenge of the summer
Step 2: Track your daily miles/kilometers through our RunSignUp site
Step 3: Earn your 17 virtual cocktails and Bourbon Street Barathon swag

100% of donations and a portion of the proceeds will directly benefit the Louisiana Hospitality Foundation.

How to Log Miles

Registration Details

All participants will receive:

  • A virtual bib (printable .pdf)
  • A commemorative Bourbon Street Barathon t-shirt or Ladies tank top
  • A finisher medallion/ bottle opener
  • All participants will be entered into a raffle to win a two night stay at the Royal Sonesta in New Orleans! 

*Additional shipping cost will apply

View Shirt Options View Medallion

Refer your Drinking Buddies!

Don't stumble through this challenge alone! Invite family and friends to join you individually or start your own team and get the following rewards:

Get 5 friends to sign up using your unique referral link and you will receive a Tropical Isle Hand Grenade Shot Glass & Beads.

Get 10 friends to sign up using your unique referral link and you will receive a choice of either a Pat O'Brien's $10 Gift Card OR a Pat O'Brian's Hurricane Glass.

Get 20 friends to sign up using your unique referral link and you will receive a $15 REFUND AND a choice of either a Ralph Brennan's/Napoleon House $25 Gift Card OR a Lafitte's Blacksmith Baseball Cap.

All you need to do is share your unique referral link (found in your email) and share the link through email, social media, or text! Remind them to use your link to score your rewards!


Complete your own 5K course or our NOLA French Quarter course between 9/15 and 10/31 ... a total of 17 times!

View Course How to Log Miles

Run Responsibly!

Participants will complete a 5k for each stop at one of our featured bars. For every 3.1 miles, you will receive a milestone badge and email with fun facts about one of the bars and learn about their signature cocktail! Complete all 17 virtual visits to earn your Finishers medallion/bottle opener and exclusive t-shirt or ladies tank top!

Produced By:

This virtual challenge is produced by
The Allstate Sugar Bowl Crescent City Classic!

Who's That?

Tip your Bartenders

All donations and a portion of registration proceeds will go directly to The Louisiana Hospitality Foundation and their Crisis Grant Program. 

Learn More

Our Favorite Featured Bars!


Bar Tonique 

The Sazerac Restaurant and Bar

Arnaud's French 75

Desire Oyster Bar 

Old Absinthe House 

The Beach on Bourbon

Carousel Bar 


Napoleon House 

The Court of Two Sisters

Golden Lantern

Lafitte's Blacksmith Shop and Bar 

Cafe Lafitte's in Exile 

Good Friends 

Tropical Isle 

Pat O'Brien's 

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