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Sweet Home Milwaukee 5K

Sun April 14, 2024 Milwaukee, WI 53202 US Directions


All abilities welcome!

Sweet Home Milwaukee 5K - LIVE!

9:00AM CDT - 12:00PM CDT
Under 10 years old

Kid's Ticket (untimed & no shirt)

9:00AM CDT - 12:00PM CDT


Veterans Park
1010 Lincoln Memorial Drive
Milwaukee, WI US 53202


Celebrate 4/14 Milwaukee Day at the Lakefront!

After 11 long-awaited years, Sweet Home Milwaukee 5k will land on 4/14 Milwaukee Day! We are excited to celebrate your 3.1 mile victory (with some especially cool swag, of course).
Please join us at Veterans Park on Sunday, April 14th for an inclusive 5k race designed for all ages and abilities. Whether you're a local, a transplant, or a Brew City enthusiast, you're warmly welcomed. Let's celebrate the hometown + breathtaking Lakefront views.
Cheering on all things Milwaukee- this event is produced and sponsored by many MKE businesses. In a world full of options, we thank you for choosing local.
Registration Options
General 5k Registration | All general 5k options are open to all ages and abilities! Registration includes a long-sleeved shirt, finisher's medal, race bib, chip-timed race, Bloody Mary at Brunch, a dish of Fred's Frozen Custard on race day, and a donation to Hunger Task Force.
Kid's 5k Registration | This option is for kids under 10 years old in the 5k. All registered kid entries include a finisher's medal, race bib, and a dish of Fred's frozen custard. NOTE: Kid entries are untimed and do not include a shirt. Shirts are available as an additional add-on. There is only 1 (one) 5k race. There is not a separate kid's race.
Age 5 and under: Registration is not required. If you would like to receive the medal, bib, and frozen custard - please register the kiddos :-)
Virtual Registration | All virtual 5k options are open to all ages and abilities! Registration includes a long-sleeved shirt, finisher's medal, race bib, dish of Frozen Custard at Fred's, and a donation to Hunger Task Force. 
All virtual registrations will be mailed beginning April 15. You do not need to wait for your packet to arrive to complete your race. If you would like your packet earlier, you may pick-up at Packet Pick-Up on April 13 2024 at Fred's Frozen Custard on Vliet St.
Race Start: 9am
Can't make it? You may switch to the virtual race for whatever reason and we'll mail your packet. Simply make the change to your registration on

What you get!

Each Registration Includes:
  • 3.1 mile walk/run along our beautiful Lakefront at Veterans Park
  • Super soft long-sleeve shirt
  • Finisher's Medal - with a magnet & bottle-opener!
  • Bloody Mary at Brunch
  • Dish of Fred's Frozen Custard on race day - chocolate, vanilla, or twist!
  • Chip-timed race; all fitness levels and abilities are welcome!
  • Sweet Home MKE Race Bib
  • Hunger Task Force Donation

*Image on shirt will be smaller in size on final print. Design subject to minor changes. Brand and color are subject to change based on the manufacturer’s availability.*

Hunger Task Force Virtual Food Drive

Donate to our Virtual Food Drive for Hunger Task Force. For every donation, you'll receive three (3) tickets for our drawing for free race entries, gift cards, and more!
Donate anytime between now and race day, here.

Packet Pick-Up

ENCOURAGE METHOD | Early Packet Pick-Up:
When: Saturday, April 13 2024
Time: 10am-4pm
Where: Fred's Frozen Custard & Grill | 4726 W Vliet St, Milwaukee 53208


Race Day Pick-Up
When: Sunday, April 14 2024
Time:  7:30am-8:45am
Where: Veterans Park
1010 Lincoln Memorial Drive, Milwaukee, WI 53202
*Prepare for longer wait on race morning. Early pick-up is strongly encouraged. You MAY pick up someone else's packet.


If you are picking up for 3 or more people, please email with the names of all racers and we will group your packets.

Virtual Packet Mailing:
Packets will be mailed to the address on your account beginning April 15. Please allow 5-7 days for USPS delivery.
*You do not need to wait until your packet arrives to enter your results.*
If you would like, you may pick up your packet in-person during the scheduled hours on April 13.


11/01/2023 - 11/30/2023: $35
12/1/2023 - 12/31/2023: $40
1/1/2024 - 2/29/2024: $45
3/1/2024 - 3/31/2024: $48
4/1/2024 - 4/14/2024: $53
Race Day (based on availability): $55


You may transfer to the virtual event at any time for no charge. Please note: You MUST complete the transfer via your account so we know to mail it out to you.
1) Log in on
2) Click "Profile" on the top right-hand side of the page
3) Click "Manage Registration" under the "Upcoming Events" section in the middle of the page
4) Transfer Event or Transfer to Another Runner (Depending on your chosen option- listed at the top of the page on the top right)


In the event that we must cancel the in-person race, we will convert all registrations to the virtual race.
There will be no action needed on your part should this occur, and there is no additional shipping fee. This will apply to weather-related cancellations as well.
Can't make it? You may transfer to the Virtual race for whatever reason, anytime before race day.
Safety is a priority for us. We appreciate your kindness.

Race Website

Additional race information can be found at

Race Contact Info

If you have any questions about this race, click the button below.




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