Why a race CRM?

The power of any CRM (Customer Relationship Management) tool is good data that exists within a single platform. From the beginning, RunSignup was built with a CRM core, connecting race promotion, registration, fundraising, and RaceDay. Here’s how the RunSignup RaceCRM drives engagement:

Multiple Channels

Interact with participants across multiple touchpoints: your race website, email, Facebook, expos, training groups, and more.


Segment your data to create specific groups to target: Fundraisers who raised over $250 last year, Participants who have run your race 5 times, etc.


Turn your conversations into action with loyalty programs, special pricing, coupons, swag rewards or a competition for the largest team.

Participant Management

Handle the nitty gritty of participant management and administer changes immediately - or enable self-serve management.

One Solution, One System

A CRM built for races eliminates errors, cost, and time inefficiencies by syncing data across multiple platforms. No slow integrations, no separate systems to sign into. Your data is all right here, ready for you to take action.

CRM Graphic

5 Steps to Harness the Power of Your Race CRM

1. Engage your participants as customers

Because that’s what they are. Your donors, fundraisers, sponsors, volunteers, and club members are, too.

2. Grow your registrations with targeted marketing campaigns

Take advantage of integrated participant data to offer coupons and create social media campaigns based on a participant’s history and characteristics.

3. Build relationships with personalized communications

Draw from your data to create email campaigns and multi-channel conversations that a participant can tell was written just for them...even though it wasn’t.

4. Analyze the success of your campaigns

Evaluate the results of your marketing strategy with RaceInsights real-time data and revise your game plan accordingly.

5. Cultivate long-term loyalty with year-round connections

Become a permanent presence in participants’ lives by engaging with them across events, all year.

Learn more about your RunSignup RaceCRM today.

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Customer Spotlight

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