“WE BUILD ATHLETES UP THROUGH TRUST AND CONSISTENT COMMUNICATION TO GENERATE PERFORMANCE GAINS THROUGH STRUCTURE, KNOWLEDGE, AND EDUCATION, SO THAT THESE ATHLETES, OUR VALUED CLIENTS, CAN BEST REALIZE THEIR HUMAN POTENTIAL THROUGH ENDURANCE SPORTS."

Founded in 2015 by William Ritter, Fly Tri Racing (FTR) is one of the premier coaching services for endurance athletes. If you’re looking for a high quality and personalized endurance sports coaching service, then you have come to the right place. We’re based in heart of East Texas but also servicing athletes domestically and internationally.  Coaching is an art and science. To create a painting for you our coaching programs are tailored to each individual needs to reach optimal performance and life balance. We also use scientific principles through the use periodization, and data as tools to create a well balanced training program.