Born out of a passion for sport in the shadow of the Dolomites of Northern Italy, Diadora is a 70 year old Italian brand that makes premium running products. Their US headquarters is based in South Philly and we are excited to have a local partner as the official footwear and apparel sponsor of The Philly 10K. Their passion for supporting local businesses as well as their meticulously designed running product makes Diadora great fit for The Philly 10K.
Diadora will be supporting all aspects of The Philly 10K but will be especially present at the Diadora Kickoff Party at The Rail Park. We work with them each year to create the most unique bib pick up experience possible and are very excited to develop a long term partnership with such an innovative and passionate group of people.
