We decided to open our first full-size scoop shop in Nashville in June 2011 in the East Nashville neighborhood for many reasons, but mainly because the place reminded us so much of our scrappy roots. East Nashville, home to cyclists and pedestrians, families and urban farmers, artists and musicians of all stripes, and do-it-yourself bar and restaurant owners, is one of our favorites places in the country. Since we’ve been in East Nashville, we’ve been able to cultivate partnerships with folks such as Don Henry, who grows strawberries for us to make the perennial favorite Roasted Strawberry Buttermilk, as well as the good people at Yazoo Brewing Company, who supplies Yazoo Sue porter for the year-round ice cream Yazoo Sue with Rosemary Bar Nuts. There’s a fantastic creative community and overall vibe throughout Nashville—especially in East Nashville.