Each donation goes to WIT’s signature WITKITS Campaign to provide menstrual products and hygiene items to young, low-income people who menstruate. Following the economic fallout from the pandemic, the number of girls and women who could not afford period products increased from one in five to one in four, causing them to miss school, class, work or similar obligations because they do not have the products they need. Many girls who struggle to afford period products resort to using paper towels, rags, socks and other items that place their health in jeopardy.
Since its founding in July 2019, WIT has distributed an average of over 30,000 WITKITS per year to girls and women in need across Alabama. Each registration and donation contributes to WIT's mission of ending period poverty and educating and empowering the women of tomorrow.