Running Man Running Woman, Inc. a nonprofit, was founded to promote mental fitness through physical fitness. Moving your body enhances cognition, memory and mood. It's a brain boost that can stave off debilitating diseases like Alzheimer's and dementia which have personally affected our family and take a significant toll on caregivers. A portion of the proceeds from our Stride For Strength 5K benefits the Alzheimer’s Foundation of America , which provides support, services and education to families and caregivers affected by Alzheimer's Disease and related dementias. Every step you take helps us get closer to the finish line of finding a cure for these diseases.