We are deeply grateful for your support of this meaningful mission. Every purchase, every ticket, and every contribution helps us extend critical services to individuals navigating breast cancer. A portion of the proceeds fuels our commitment to education, early detection, treatment support, and survivorship care in our community.
PINK “ME” ® Programs & Services
PINK “ME” offers comprehensive, community-centered programs designed to support women and families throughout the entire breast cancer journey — from early detection to active treatment, survivorship, and beyond.
We believe no woman should have to fight breast cancer alone — emotionally, physically, or financially.
Breast Cancer Treatment Health Assistance Program
Our Breast Cancer Treatment Health Assistance Program provides financial assistance to women currently undergoing active treatment for breast cancer.
Support may help offset essential living expenses such as housing, utilities, transportation, or other urgent needs — allowing patients to focus on healing rather than financial hardship.
Survivor Health & Wellness Assistance Program
Our Survivor Health & Wellness Assistance Program provides financial assistance to breast cancer survivors as they transition from active treatment into survivorship.
Healing does not end when treatment stops. This program recognizes the ongoing physical, emotional, and financial challenges survivors may face and supports continued wellness, recovery, and quality of life.
Food Assistance Support
For families navigating active treatment, we provide food assistance support to help ease the burden of everyday necessities during one of life’s most challenging seasons.
Access to nutritious food is essential to strength and recovery, and this support ensures families can maintain stability during treatment.
Moments That Matter Care Packages
Our Moments That Matter Care Packages are thoughtfully curated to:
Celebrate completion of treatment
Honor loved ones in memory
Encourage and uplift those actively fighting
Each package is designed with compassion and intention — reminding recipients that they are seen, supported, and never alone.
Mammograms Matter Program
In Partnership with X-Ray Associates of New Mexico
Through our Mammograms Matter Program, PINK “ME” ® supports early detection initiatives by helping cover the cost of 3D mammogram screenings and diagnostic imaging services.
Early detection saves lives. Yet for many women, financial barriers delay or prevent essential screenings. Through our partnership with X-Ray Associates of New Mexico, we expand access to high-quality, life-saving breast imaging services across our communities.
This program supports the cost of:
3D mammogram (breast tomosynthesis) screenings
Diagnostic mammograms
Follow-up breast imaging services
By removing financial barriers to care, Mammograms Matter ensures that women who are uninsured, underinsured, or experiencing financial hardship can receive timely screenings and diagnostic services.
Together, PINK “ME” and X-Ray Associates of New Mexico are strengthening early detection efforts, improving health outcomes, and empowering women to take proactive steps toward their health with dignity, access, and hope.
2025: Over $20K financial assistance bill payments were paid on behalf of women in our financial assistance programs, Mammograms Matter New Mexico, and Food-No Hunger Project.
Helping one family at a time!
