Bike
100 Mile Route
This scenic, day-long ride is the perfect challenge for cycling enthusiasts and those taking up the challenge of their first century ride! Riders will head east and encounter around 4,000 feet of elevation gain and be supported by seven rest stops.
Open to ages 18+.
- Start Time:
- 7:00am CDT
- End Time:
- 5:00pm CDT
- Registration:
- Registration Opens February 4, 2026 at 12:00am CST
- Price:
- $125 $95.00 Race Fee
- Registration:
- Price increases to $125.00 after February 28, 2026 at 11:59pm CST
| Registration Starting | Registration Ending | Price |
|---|---|---|
| February 4, 2026, 12:00am CST | February 28, 2026, 11:59pm CST | $125 $95.00 Race Fee |
| March 1, 2026, 12:00am CST | August 31, 2026, 11:59pm CDT | $125.00 Race Fee |
| September 1, 2026, 12:00am CDT | September 27, 2026, 7:00am CDT | $130.00 Race Fee |
100K Route
A day-long ride that is a perfect challenge for experienced riders and newer riders alike. This route heads east with around 2,500 feet of elevation gain and riders will find support at five rest stops.
Open to ages 18+.
- Start Time:
- 7:30am CDT
- End Time:
- 5:00pm CDT
- Registration:
- Registration Opens February 4, 2026 at 12:00am CST
- Price:
- $115 $90.00 Race Fee
- Registration:
- Price increases to $115.00 after February 28, 2026 at 11:59pm CST
| Registration Starting | Registration Ending | Price |
|---|---|---|
| February 4, 2026, 12:00am CST | February 28, 2026, 11:59pm CST | $115 $90.00 Race Fee |
| March 1, 2026, 12:00am CST | August 31, 2026, 11:59pm CDT | $115.00 Race Fee |
| September 1, 2026, 12:00am CDT | September 27, 2026, 7:30am CDT | $120.00 Race Fee |
50K Route
The mid-distance route – not too long and not too short! Bikers will head east through our local communities and take on around 1,500 feet of elevation gain. Three rest stops are along the route for participant support.
- Start Time:
- 8:45am CDT
- End Time:
- 5:00pm CDT
- Registration:
- Registration Opens February 4, 2026 at 12:00am CST
- Price:
- $75 $60.00 Race Fee
- Registration:
- Price increases to $75.00 after February 28, 2026 at 11:59pm CST
| Registration Starting | Registration Ending | Price |
|---|---|---|
| February 4, 2026, 12:00am CST | February 28, 2026, 11:59pm CST | $75 $60.00 Race Fee |
| March 1, 2026, 12:00am CST | August 31, 2026, 11:59pm CDT | $75.00 Race Fee |
| September 1, 2026, 12:00am CDT | September 27, 2026, 8:45am CDT | $80.00 Race Fee |
25K Route
A great route for bikers of all experience levels! This route gets bikers out onto our scenic country roads while still keeping them close to our main start/finish site. Bikers on this route experience around 650 feet of elevation gain and will be supported by one rest stop halfway into the route.
- Start Time:
- 9:00am CDT
- End Time:
- 5:00pm CDT
- Registration:
- Registration Opens February 4, 2026 at 12:00am CST
- Price:
- $65 $50.00 Race Fee
- Registration:
- Price increases to $65.00 after February 28, 2026 at 11:59pm CST
| Registration Starting | Registration Ending | Price |
|---|---|---|
| February 4, 2026, 12:00am CST | February 28, 2026, 11:59pm CST | $65 $50.00 Race Fee |
| March 1, 2026, 12:00am CST | August 31, 2026, 11:59pm CDT | $65.00 Race Fee |
| September 1, 2026, 12:00am CDT | September 27, 2026, 9:00am CDT | $70.00 Race Fee |
5K Route
Perfect for pedalers of all ages! This route stays within the American Family site and is on a closed road for the ultimate in safety.
- Start Time:
- 12:00pm CDT
- End Time:
- 2:00pm CDT
- Registration:
- Registration Opens February 4, 2026 at 12:00am CST
- Price:
- $45 $35.00 Race Fee
- Registration:
- Price increases to $45.00 after February 28, 2026 at 11:59pm CST
| Registration Starting | Registration Ending | Price |
|---|---|---|
| February 4, 2026, 12:00am CST | February 28, 2026, 11:59pm CST | $45 $35.00 Race Fee |
| March 1, 2026, 12:00am CST | August 31, 2026, 11:59pm CDT | $45.00 Race Fee |
| September 1, 2026, 12:00am CDT | September 27, 2026, 12:00pm CDT | $50.00 Race Fee |
Age Based Discounts for 5K Route
| Registration Starting | Registration Ending | Age | Price |
|---|---|---|---|
| February 4, 2026, 12:00am CST | September 27, 2026, 12:15pm CDT | 2 and under | $0.00 Race Fee |
| 3 - 12 | $25.00 Race Fee |
Age based discounts are automatically applied at checkout.
Global Biker
Join the Badger Challenge and our community from anywhere! Our mission to find a cure is a global initiative and we want to ensure our bikers can help from anywhere whether you're an alum who lives across the country or you can't make it on the event day and will ride another day.
- Registration:
- Registration Opens February 4, 2026 at 12:00am CST
- Price:
- $45.00 Race Fee
- Registration:
- Registration ends September 27, 2026 at 11:00am CDT
| Registration Starting | Registration Ending | Price |
|---|---|---|
| February 4, 2026, 12:00am CST | September 27, 2026, 11:00am CDT | $45.00 Race Fee |
Run/Walk
Half Marathon
This scenic route will take you around Sun Prairie, starting and ending at UW Health Eastpark Medical Center where you'll join up with our walkers and bikers for the post-event party. Runners will be supported by aid stations approximately every mile.
- Start Time:
- 8:15am CDT
- End Time:
- 12:15pm CDT
- Registration:
- Registration Opens February 4, 2026 at 12:00am CST
- Price:
- $85 $65.00 Race Fee
- Registration:
- Price increases to $85.00 after February 28, 2026 at 11:59pm CST
| Registration Starting | Registration Ending | Price |
|---|---|---|
| February 4, 2026, 12:00am CST | February 28, 2026, 11:59pm CST | $85 $65.00 Race Fee |
| March 1, 2026, 12:00am CST | August 31, 2026, 11:59pm CDT | $85.00 Race Fee |
| September 1, 2026, 12:00am CDT | September 27, 2026, 8:15am CDT | $90.00 Race Fee |
5K Run
The 5k run is for all ages and ability levels! This route starts and finishes at American Family Insurance Headquarters where you'll join up with our bikers and half marathoners for the post-event party. The entire course will be closed to traffic. Runners will be supported by aid stations approximately every mile.
- Start Time:
- 12:30pm CDT
- End Time:
- 2:00pm CDT
- Registration:
- Registration Opens February 4, 2026 at 12:00am CST
- Price:
- $45 $35.00 Race Fee
- Registration:
- Price increases to $45.00 after February 28, 2026 at 11:59pm CST
| Registration Starting | Registration Ending | Price |
|---|---|---|
| February 4, 2026, 12:00am CST | February 28, 2026, 11:59pm CST | $45 $35.00 Race Fee |
| March 1, 2026, 12:00am CST | August 31, 2026, 11:59pm CDT | $45.00 Race Fee |
| September 1, 2026, 12:00am CDT | September 27, 2026, 12:30pm CDT | $50.00 Race Fee |
Age Based Discounts for 5K Run
| Registration Starting | Registration Ending | Age | Price |
|---|---|---|---|
| February 4, 2026, 12:00am CST | September 27, 2026, 12:15pm CDT | 2 and under | $0.00 Race Fee |
| 3 - 12 | $25.00 Race Fee |
Age based discounts are automatically applied at checkout.
5K Walk
The 5k walk is for all ages and ability levels! This route starts and finishes at American Family Insurance Headquarters where you'll join up with our bikers and half marathoners for the post-event party. The entire course will be closed to traffic.
- Start Time:
- 12:45pm CDT
- End Time:
- 1:45pm CDT
- Registration:
- Registration Opens February 4, 2026 at 12:00am CST
- Price:
- $45 $35.00 Race Fee
- Registration:
- Price increases to $45.00 after February 28, 2026 at 11:59pm CST
| Registration Starting | Registration Ending | Price |
|---|---|---|
| February 4, 2026, 12:00am CST | February 28, 2026, 11:59pm CST | $45 $35.00 Race Fee |
| March 1, 2026, 12:00am CST | August 31, 2026, 11:59pm CDT | $45.00 Race Fee |
| September 1, 2026, 12:00am CDT | September 27, 2026, 12:45pm CDT | $50.00 Race Fee |
Age Based Discounts for 5K Walk
| Registration Starting | Registration Ending | Age | Price |
|---|---|---|---|
| February 4, 2026, 12:00am CST | September 27, 2026, 12:15pm CDT | 2 and under | $0.00 Race Fee |
| 3 - 12 | $25.00 Race Fee |
Age based discounts are automatically applied at checkout.
Global Runner
Join the Badger Challenge and our community from anywhere! Our mission to find a cure is a global initiative and we want to ensure our runners can help from anywhere whether you're an alum who lives across the country or you can't make it on the event day and will put on those running shoes another day.
- Registration:
- Registration Opens February 4, 2026 at 12:00am CST
- Price:
- $45.00 Race Fee
- Registration:
- Registration ends September 27, 2026 at 11:00am CDT
| Registration Starting | Registration Ending | Price |
|---|---|---|
| February 4, 2026, 12:00am CST | September 27, 2026, 11:00am CDT | $45.00 Race Fee |
Global Walker
Join Badger Challenge and our community from anywhere! Our mission to find a cure is a global initiative and we want to ensure our walkers can help from anywhere whether you're an alum who lives across the country or can't make it on the event day and will walk your distance another day.
- Registration:
- Registration Opens February 4, 2026 at 12:00am CST
- Price:
- $45.00 Race Fee
- Registration:
- Registration ends September 27, 2026 at 11:00am CDT
| Registration Starting | Registration Ending | Price |
|---|---|---|
| February 4, 2026, 12:00am CST | September 27, 2026, 11:00am CDT | $45.00 Race Fee |
This is a service fee for processing your registration. This may be slightly higher or lower per registrant than the amount shown here.