Events
Run Atlanta 404 Day 5K
Place
Atlanta, GA US 30303
Description
Run Atlanta 404 Day 5K is the ultimate kickoff to Atlanta’s 404 Day celebration—a high-energy experience blending fitness, culture, and community. On April 4, we’re taking over Underground Atlanta in the heart of Downtown for a full day featuring a 5K race, 404 Day Parade, health & wellness activations, and a festival-style block party that keeps the vibes going long after the finish line.
The race begins and ends at Underground Atlanta and follows a scenic out-and-back route through Downtown and Castleberry Hill, showcasing iconic views of State Farm Arena, Mercedes-Benz Stadium, and the fast-developing Centennial Yards. Most importantly, this celebration is powered by purpose—100 Black Men of Atlanta is the Official Beneficiary of the Run Atlanta 404 Day 5K.
Run Atlanta 404 Day 5K
Date: Friday, April 4
Location: Underground Atlanta (Downtown Atlanta)
Start + Finish: Underground Atlanta
More Info: 404weekend.com
Partnership/Sponsorship Inquiries: 404weekend.com
Official Beneficiary: 100 Black Men of Atlanta
What You Get With Registration
Every participant will receive:
✔️ Official 404 Day 5K T-Shirt
✔️ Commemorative 404 Day Bib
✔️ Professional Chip Timing
✔️ 404 Day Rally Towel to cheer on the 404 Day Parade
Run it. Celebrate it. Then wave your towel in the parade.
Race Day Schedule
8:00 AM — Check-In + Race Day Bib Pick-Up
8:50 AM — Race Warm-Up
9:00 AM — Line-Up + START: Run Atlanta 404 Day 5K
10:00 AM — Recognitions + Awards
404 Day Festival at Underground Atlanta (10:00 AM – 6:00 PM)
Once you cross the finish line, the celebration keeps going with:
Recovery Social provided by Union Fit Hub
404 Day Parade
404 Day Block Party
Lively music, games, and festival energy
Race Day Parking + Commute Options
To make your arrival smooth, these options are recommended:
Rideshare services are strongly encouraged
Five Points MARTA Station is located directly next to the start line
Street parking is available around Underground Atlanta
Paid parking decks are also available nearby
Awards & Recognitions
Overall Awards
Top 3 Overall Men: 1st, 2nd, 3rd
Top 3 Overall Women: 1st, 2nd, 3rd
Age Group Awards (1st, 2nd, 3rd)
Men & Women — 65+
Men & Women — 55–64
Men & Women — 45–54
Men & Women — 35–44
Men & Women — 25–34
Men & Women — 19–24
Boys & Girls — 13–18
Boys & Girls — 12 & Under
Race Contact Info
5K Route
Starting at Underground Atlanta, the race will be a scenic out-and-back route through the Castleberry Hill neighborhood, where racers will enjoy views of State Farm Arena, Mercedes-Benz Stadium, and the fast-developing Centennial Yards project!
About 404 Day
The Run Atlanta 404 Day 5K was created to celebrate the culture, history, and unmistakable energy of Atlanta—while putting wellness and community empowerment at the center of the experience. Built around the spirit of 404 Day, this event brings people together to move with purpose, show pride in the city, and honor what makes Atlanta Atlanta: community, resilience, creativity, and legacy.
More than a race, the 404 Day 5K is a feel-good, city-forward moment where fitness meets culture. Whether you’re a seasoned runner, a first-time 5K participant, or walking with your crew, you’re part of a collective push toward healthier lifestyles and stronger neighborhoods. Expect high energy, local pride, and wellness-focused activations designed to connect Atlanta residents with resources, inspiration, and each other—because empowerment starts when the community shows up for itself.
