GRIT

THE CHALLENGE

Milkshake meter repeats. Orange crushing mileage. Rocket pop race days. King cone kilometers. Banana split shorts. 

The ice cream truck is coming around the corner, so steal some cash from your mom’s purse and run down the street in your bare feet, because it’s time for Summer GRIT: Ice Cream Dreams.

Join us on a sugar rush of an adventure as we set distance goals for running and scoop up miles one on top of the other, day after day, for the entire month of July. It’ll be hot outside, but if we stick together, we can keep each other from melting into a sidewalk puddle. 

As you complete each mileage goal, collect a sweet treat badge to celebrate your achievements. Whether that goal is 25 miles or 300 miles, you deserve all the ice cold relief you can get. Each badge you earn is just an extra topping on an already perfect dessert.

Of course, the most important part of this entire challenge is the community we’ve built over the past 10 editions of GRIT. Far and away our favorite part, we’re basically family at this point, supporting each other through all the dog days as we turn sour lemons into sweet lemonade. Of course, we’re always welcoming new players onto the sandlot, so come join us for the best friendship frosty you’ve ever had.

Oh, right – the swag. We feel like each time is better than the last, and this is definitely the best summer swag to date. Every participant will receive either a Believe-branded ASICS women’s tangerine tank or a men’s tangerine tee, while everyone will also get an ASICS five-panel creamsicle cap. That’s a $95 value, all included in the registration!

Plus, each week of July we’ll be giving out great prizes from our sponsors: two pairs of ASICS shoes as well as one Revive & Revel bundle featuring training gear products to keep your feet smelling clean and your skin safe from the sun.

Then there are the grand prizes of ASICS shopping sprees for each mileage tier, as well as extra grand sundaes for those chopped nuts who go all-out during GRIT: two grand prizes (male and female) to the top elevation gainers for the month, and two grand prizes (male and female) to those with the most mileage for the month.

We promise this will be a summer memory that will last after the street lights come on and mom calls you in for dinner.

Don’t freeze up, it’s time to melt!

HOW IT WORKS

Choose a distance goal. Run those miles anytime between July 1 and July 31. Run more if you’re feeling good. Log your miles and land on the leaderboard. Get digital badges and a sense of incredible accomplishment. Be part of a community that stays together and celebrates our wins through the warmest month of the year in the Northern Hemisphere.

CHECK OUT THE LEVELS:

• LEVEL 1) 25 Miles - MINT MILKSHAKE

• LEVEL 2) 50 Miles - ORANGE CRUSH

• LEVEL 3) 100 Miles - ROCKET POP

• LEVEL 4) 200 Miles - KING CONE

• LEVEL 5) 300+ Miles -BANANA SPLIT

All registrants will also receive a race bib and access to our Strava club and private Summer GRIT Facebook group, where we share our running journeys along the way.

Running outside of the U.S.? You can still join for free and get all of the GRIT graphics and join our GRIT community online.