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Frozen Custard 5k

TBD Milwaukee, WI 53208 US Directions
Countdown to Race Day

Event Update!

New Date: TBD

Hello Friends!

Due to the construction within Washington Park, we have decided to post-pone the Frozen Custard 5k until next summer. The construction is a bit more than we anticipated in a number of spots along the course, so this is the safest option. We will get to experience an updated Washington Park in summer 2025!


In the meantime, we hope to see you at Fred's for National Frozen Custard Day on August 8 and at Washington Park Wednesdays beginning July 10!


All registrations have been canceled, and you will receive the refund to your bank account within 5-7 days.


Thank you so much for signing up with us! We will stay in touch for 2025.



Sam + Alex


4599 W Lloyd St
Milwaukee, WI US 53208



We have decided to post-pone the Frozen Custard 5k until 2025 due to the construction within Washington Park! 


We will see you in 2025 in an updated park!


All those who are currently registered will receive a refund by July 1, 2024.


All registered participants receive:

  • 3.1 mile walk/run throughout the iconic Washington Park

  • Custard Patch (pin or sew it!)

  • Custom Custard/Ice Cream Dish

  • Complimentary dish of Fred's frozen custard on race day - chocolate, vanilla, or twist!

  • Chip-Timed race; all ages and abilities are welcome

  • Enjoy Washington Park Wednesdays Concert Series' LIVE ART! night with music, live artists, and many community partners

  • Donation to Washington Park Neighbors + Hunger Task Force Food Drive

PLUS! All registered participants will receive a bonus one-scoop sundae at Bubba's Frozen Custard!


Optional add-on t-shirt: To keep the pricing as low as possible for this event, t-shirts are not included.  During sign-up, optional short-sleeved t-shirts will be available as an add-on for both kids and general registrations! Shirts will be picked up alongside your packet.

Packet Pick-Up

ENCOURAGE METHOD | Early Packet Pick-Up:

When: Tuesday, August 6 2024

Time: 3:00pm -7:00pm

Where: Denizen MKE | 4227 West Vliet Street, Milwaukee WI 53208

Race Day Pick-Up

When: Wednesday, August 7 2024

Time: 3:00pm - 6:15pm

Where: Washington Park Bandshell, Milwaukee, WI 53208

*Prepare for a longer wait on race day. Early pick-up is strongly encouraged. You MAY pick up someone else's packet.

If you are picking up for 3 or more people, please email with the names of all racers and we will group your packets.


General Registration

April 1 - April 30: $30

May 1 - June 30: $33

July 1 - July 31: $37

August 1 - August 7: $40

Kid's Registration

April 1 - June 30: $20

July 1 - August 7: $25

Dogs & Strollers

Dogs are not allowed on the course, but socialized leashed pups are welcome in the public park.

Strollers are allowed but must begin towards the back of the line. This is an out-and-back course so for the safety of everyone, we ask that strollers be avoided in the wave 1 + 2 crowds. Please stay to the right, be courteous of fellow racers, and be cautious of your surroundings to allow for other racers to pass as needed.


You may transfer to the virtual event at any time for no charge. Please note: You MUST complete the transfer via your account so we know to mail it out to you.

1) Log in on

2) Click "Profile" on the top right-hand side of the page

4) Transfer Event or Transfer to Another Runner (Depending on your chosen option- listed at the top of the page on the top right)

About Us + The Event

About us + the event: In 2013, we started Four One Four Events in our Riverwest living room with our first race, the Sweet Home Milwaukee 5k, and were met with a wonderful and supportive community. In 2014, we moved to an amazing little neighborhood on the Near West Side of Milwaukee, called Martin Drive; a small, tight-knit area in our City with the kindest neighbors. Then in 2019, we were lucky to become the next owner+operators of our neighborhood shop, Fred's Frozen Custard & Grill. Since 1967, Fred's has created joyful memories for generations of families in the surrounding neighborhoods. To no surprise, we were met with another incredible community when we became the next caretakers of Fred's. Sensing a theme? We have some pretty awesome people around us. ;-)

This year, we celebrate more than a decade of Four One Four Events and our 5th anniversary of Fred's - all because of our community. We are grateful and excited to bring everyone together to enjoy the historic and beautiful Washington Park, local artists, and our super cool corner of the world. In a world of options, we thank you for choosing to support local and small businesses!


Sam + Alex

Race Contact Info

If you have any questions about this race, click the button below.



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