NCAA® March Madness Music Festival

Experience the March Madness Music Festival, presented by AT&T, Capital One, and Coca-Cola! The event includes three days of incredible music completely FREE and promises fans electrifying performances by A-list artists, all taking place during the most highly anticipated weekend in college sports. Get ready for a music extravaganza like no other!
The concert series opens on Friday afternoon with the AT&T Block Party and will rock into the evening. The festival will roll on for Saturday's Coke Live and wrap up Sunday with the Capital One Jam Fest!
Friday, April 4 - Sunday, April 6, 2025
https://www.ncaa.com/mens-final-four/march-madness-music-festival