Santa Claus is coming to town!!
HO HO HO HO!!!
🎅🎄 What to Expect at the Grand Rapids Santa Parade! 🎄🎅
The magic of the holiday season is coming to downtown Grand Rapids! The Gentex Grand Rapids Santa Parade returns on November 21, bringing festive fun and Christmas cheer to families from across West Michigan.
Santa is making the journey all the way from the North Pole to celebrate with us! He’ll arrive at Rosa Parks Circle around 6:30 p.m., just in time to join the City of Grand Rapids for the annual tree lighting ceremony at 6:45 p.m.
And that’s just the beginning!
This FREE community event will feature:
- More than 50 festive parade entries
- A special visit from Santa
- A children’s letter-writing station with free USPS delivery to the North Pole
- Family-friendly activities following the tree lighting
- Plenty of holiday magic throughout downtown
Bring the whole family, bundle up, and join us as Grand Rapids lights up for the holiday season! 🎄🎅
Do you want to be in the parade?
Gentex Grand Rapids Santa Parade - For-Profit Organization
Gentex Grand Rapids Santa Parade - Non-Profit Organization
Gentex Grand Rapids Santa Parade - Marching Band Entry
2026 Parade Route & Information
Want to sponsor Santa's trip?
Become a Santa Parade Sponsor!
Help us bring the magic of the Gentex Grand Rapids Santa Parade to downtown Grand Rapids! A variety of sponsorship opportunities are available for businesses and organizations looking to support this festive community tradition while gaining valuable visibility.
Interested in getting involved? Contact us below to learn more about available sponsorship opportunities and find the perfect fit for your organization.
Contact Form
If you have any questions about this Parade, click the button below.
Parade Ending and Tree Lighting
Downtown Grand Rapids, Michigan
135 Monroe Center St. NW
Grand Rapids, MI 49503 US
View Location on Map
