Sat January 1 - Wed February 9, 2022 Brooklyn, NY 11201 US Directions
Race Website

Additional race information can be found at

Virtual Drive
Brooklyn, NY US 11201

Be More Today, Inc. is a company that provides information AND inspiration to help ordinary people do extraordinary things! To celebrate our 5 year anniversary, we are launching Project 40 for 2022.  Project 40 is a 40 day Challenge based on the principles of the book, Be More Today: A 40-Day Guide to a Better Version of You.  

For the next 40 days, you will be encouraged to increase your physical, mental, and emotional capacities to start 2022 off right. You can complete any and all forms of physical activity, as long as you do at least 40 minutes of exercises daily. That's 26 hours of fitness over 40 days. We know you are busy, so if you miss a 40 day workout one day, make it up with an 80 minute workout the next day. The goal is to reach 26 hours of physical activity in 40 days. 

The challenge begins on January 1st. The cost is $25 which includes:

- A black and yellow winter beanie from the "More Swag" store.

- A $5 discount off the Be More Today book (originally priced at $20)

- Virtual run or social distancing fitness day kickoff walk/run/bike with Dr. Sean Thomas on 1/2/2021 at 10 am. Medals will be awarded to all participants. 

-Daily motivation with special messages and workouts courtesy of the Be More Today Show starting January 1st. 

Project 40 will push you to participate in 40 days of physical activity of your choice!  

Push yourself to apply other principles of the book, including drinking half your body weight in ounces, getting 7-9 hours of sleep each night, participating in intermittent fasting, and much much more. 

Are you ready for the challenge? Let's go!

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