Sun January 1 - Thu February 9, 2023 Brooklyn, NY 11201 US Directions
Race Website

Additional race information can be found at

Virtual Drive
Brooklyn, NY US 11201

Be More Today, Inc. is a company that provides information AND inspiration to help ordinary people do extraordinary things! Project 40 is a 40-day Challenge that takes principles of the book, Be More Today: A 40-Day Guide to a Better Version of You to the next level with 40 days of inspiration and fitness. We are proud to be link with The Spartan Sunday Running Club and Jag-One Physical Therapy for this event again this year!

Starting January 1st, you will be encouraged to increase your physical, mental, and emotional capacities to start 2023 on the right foot. You can complete any and all forms of physical activity, as long as you do at least 40 minutes of exercises daily. That's 26 hours of fitness over 40 days.  The goal is to reach 26 hours of physical activity in 40 days. 

The challenge begins on January 1st. The cost is $40 which includes:

- A unisex, lightweight, sports hoodie from the "More Swag" store.

- A $10 discount off the Be More Today book (originally priced at $20)

- The Challenge will include 10 in-person workouts on Sundays and Wednesdays starting January 4th in Brooklyn, NY including a special Black History Month run/workout in February (date to be announced). 

- 40-day access to Dr. Sean Thomas for questions regarding training tips, injury prevention, and fitness goals via our special what's app private group. 

- Discounts on More Merch items.

- Discount on personal coaching with Dr. Sean Thomas.

Project 40 will push you to participate in 40 days of physical activity of your choice!  

Push yourself to apply other principles of the book, including drinking half your body weight in ounces, getting 7-9 hours of sleep each night, participating in intermittent fasting, and much more. 

Are you ready for the challenge? Let's go!

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