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Sun April 28 - Sun May 5, 2024 Rochester, NY 14604 US Directions
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Events

Wegmans Family 5K

$40 04/28 7:40AM EDT - 9:00AM EDT
117 spots left. Registration ends April 27, 2024 at 3:45pm EDT

Rochester Regional Health Flower City Half Marathon

$100 04/28 7:30AM EDT - 11:00AM EDT
117 spots left. Registration ends April 27, 2024 at 3:45pm EDT

Kids 1/2 Mile

$17 04/28 10:30AM EDT - 11:00AM EDT
14 spots left. Registration ends April 27, 2024 at 3:45pm EDT
Open to ages 4 - 12.

Description

Rochester Regional Health Flower City Challenge

  • Rochester Regional Health In-Person Half Marathon, Wegmans Family 5K & Kids 1/2 Mile

  • Virtual Half Marathon, 5K & Kids 1/2 Mile

April 28, 2024
Parcel 5 - Rochester, NY - 285 E Main St, Rochester, NY 14604

What's New for 2024?
  • New Start/Finish Locale at Parcel 5, Rochester, NY featuring incredible downtown Green Space Area fitting for Post Race Party and Athlete's Village
  • Updated USATF Certified Course for both the Half to incorporate more of downtown and city neighborhoods, sights and sounds
  • Part of the Four Season Challenge so you can earn extra schwag including another medal once you complete your Half or 5K

In Person Registration Includes
• Chip Timing
• Online Results
• Post-race Food
• Race Logoed Finisher Medal
• 5K Participants get Cotton T-shirts or can upgrade to a Hoody for $25, Half Marathon Participants get a Cozy Hoody, Kids Race get s short sleeve cotton T-shirt for additional $12 plus tx - size guaranteed if registered by April 1st (while supplies last on tops)
• Printable custom finisher certificate
• In-person event

Virtual Registration Includes
• Online Results
• Shipping of shirt & medal if you cannot attend packet pickup (Any packets that are not picked up will be mailed the week after the In-Person event.)
• Finisher Medal
• 5K Participants get Cotton T-shirts or can upgrade to a Hoody for $25, Half Marathon Participants get a Cozy Hoody, Kids Race get s short sleeve cotton T-shirt for additional $12 plus tx - size guaranteed if registered by April 1st
• Printable custom finisher certificate
Complete your race and submit your results between 7am, Sunday, April 28th and 11:59pm, Sunday, May 5th.

Packet Pickup/Expo *
Please Note: the Packet Pickup info below may be subject to change

DO NOT WAIT UNTIL RACE DAY.  Others can get their packet for you.

  • Friday, April 26th 12-6PM and Saturday, April 27th from 10-4PM at Fleet Feet @ The Armory (155 Culver Rd, Rochester, NY 14620)
  • And on race day 6:30AM to 7:15AM SHARP to am at Parcel 5 - Athlete Village

The Course

Traverse the history and beauty of the City of Rochester.  Starting and finishing at the wonderful downtown green space area called Parcel 5, the half marathon takes in the Susan B Anthony Home & Neighborhood, Downtown, the lavish East Avenue Mansions, the eclectic Park Ave Commerce Neighborhood, Highland Park area, University of Rochester Campus, to the Genesee River Path back downtown via the vistas of the Frederick Douglass/Susan B Anthony Bridge.

The Wegmans Family 5K starts and finishes at the wonderful downtown green space area called Parcel 5 taking in Susan B Anthony Home, the Home of the Red Wings baseball team plus downtown's sights and sounds. 

Please be sure to review the Updated Courses at the Website.  The Half Marathon Course will be USATF Certified once the weather improves.  Both courses are a common start and finish line on Cortland Street, right next to Parcel 5.

Packet Pickup/Fleet Feet Expo

Come Visit the Feet Feet Expo and see your favorite vendors!

PLEASE DO NOT WAIT UNTIL RACE DAY.  Others can get their packet for you.

Expo/Packet Pickup Dates

  • Friday, April 26th 12-6PM at Fleet Feet @ The Armory (155 Culver Rd, Rochester, NY 14620) 
  • Saturday, April 27th 10-4PM at Fleet Feet @ The Armory (155 Culver Rd, Rochester, NY 14620)
  • Race day 6:30AM to 7:15AM SHARP to am at Parcel 5 Athlete Village

Finisher Medal & Bib

 

Race Shirts

Apparel sizes guaranteed to all participants registered by April 1st! (while supplies last on tops)
**Note color of shirt subject to change due to supply chain

  • 5K Participants receive a Custom Logoed Short Sleeve Tee, but can upgrade to the Hoody for $25 by 3/31
  • Half Marathon Participants receive Custom Logoed Cozy Hoody

Four Season Challenge

Commit to a year of racing in one of these categories!

Four Season Website Here

The 2024 Half Marathon Version will include

  • Winter Warrior Half Marathon on Saturday, January 6th
  • Flower City Challenge Half Marathon on Sunday, April 28th
  • Shoreline Half Marathon on Saturday, July 20th
  • Rochester Half Marathon on Sunday, September 15th
  • Ideally all races should be In Person, but if you need to do Virtual that is fine. I mean is Winter Warrior in Florida fair? :)

The 2024 5Kish Version will include

  • Winter Warrior Quarter Marathon on Saturday, January 6th - this is where the (5Kish) comes in
  • Flower City Challenge 5K on Sunday, April 28th
  • Shoreline 5K on Saturday, July 20th
  • Rochester 5K on Sunday, September 15th
  • Ideally all races should be In Person, but if you need to do Virtual that is fine. I mean is Winter Warrior in Florida fair? :)

Amenities

  • Four Season Challenge Finisher’s Medal for each event
  • Four Season Challenge Gender Specific Technical 1/4 Zip
  • Special Four Season Challenge designation on your bib for Flower City, Shoreline & Rochester Events, so we can give you your medal post race at the race site
  • That incredible feeling you committed yourself to a year long seasonal fitness journey

Fee for Four Season Challenge Add on is $45 when you register for Winter Warrior

You Can Sign Up for Winter Warrior/Four Season Challenge Here

Policy

** By registering for this event you are acknowledging that the date, time, location, and distance of the race may be changed, switched to virtual, or canceled at any time as deemed necessary by the Race Directors due to circumstances beyond their control. In the event that any of these scenarios happens or any other, there will be no refunds, transfers, or deferrals allowed unless otherwise stated.**

**There are no refunds, transfers, or deferrals.** Please note: Race Insurance is offered during registration for a nominal fee.

Race Website

Additional race information can be found at https://www.flowercitychallenge.com/.

Race Contact Info

If you have any questions about this race, click the button below.

Sponsors


Place

285 E Main Street
Rochester, NY US 14604

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