Sat April 1 - Sun April 30, 2023 Rochester, NY 14614 US Directions
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Events

Wegmans Family 5K

$35 04/23 7:45AM EDT - 9:00AM EDT Price increases after March 31, 2023 at 11:59pm EDT

Rochester Regional Health Flower City Half Marathon

$90 04/23 7:30AM EDT - 11:00AM EDT Price increases after March 31, 2023 at 11:59pm EDT

Kids 13.1 Program

$20 04/01 - 04/23 10:00AM EDT - 10:30AM EDT Registration ends April 1, 2023 at 9:59am EDT
Open to ages 5 - 12.

Kids 1/2 Mile

$15 04/23 10:30AM EDT - 11:00AM EDT Price increases after March 31, 2023 at 11:59pm EDT
Open to ages 5 - 12.

Virtual 5K

$25 Registration ends April 19, 2023 at 11:59pm EDT

Virtual Half Marathon

$50 Registration ends April 19, 2023 at 11:59pm EDT

Virtual Kids 1/2 Mile

$15 Registration ends April 19, 2023 at 11:59pm EDT
Open to ages 5 - 12.
Description

Rochester Regional Health Flower City Challenge

  • In-Person Half Marathon, Wegmans Family 5K & Kids 1/2 Mile

  • Virtual Half Marathon, 5K & Kids 1/2 Mile

  • Plus a Kids 13.1 Program

April 23, 2022
Blue Cross Arena - Rochester, NY

In Person Registration Includes
• Chip Timing
• Online Results
• Post-race Food
• Race Logoed Finisher Medal
• Cotton T-shirts (5K), Long-sleeve tech shirt (Half Marathon), short sleeve cotton T-shirt (Kids Race, for additional $12 plus tx) - size guaranteed if registered by April 1st
• Printable custom finisher certificate
• In-person event 

Virtual Registration Includes
• Online Results
• Shipping of shirt & medal if you cannot attend packet pickup (Any packets that are not picked up will be mailed the week after the In-Person event.)
• Finisher Medal
• Cotton T-shirts (5K), Long-sleeve tech shirt (Half Marathon), short sleeve cotton T-shirt (Kids Race, for additional $12 plus tx) - size guaranteed if registered by April 1st
• Printable custom finisher certificate
Complete your race and submit your results between 7am, Sunday, April 23rd and 11:59pm, Sunday, April 30th.

Packet Pickup/Expo *
Please Note: the Packet Pickup info below may be subject to change

DO NOT WAIT UNTIL RACE DAY.  Others can get their packet for you.

  • Friday, April 21st 12-6PM and Saturday, April 22nd from 10-4PM at Fleet Feet @ The Armory (155 Culver Rd, Rochester, NY 14620)
  • And on race day 6:30AM to 7:15AM SHARP to am at Blue Cross Arena
The Course

Traverse the history and beauty of the City of Rochester.  Starting and finishing at Blue Cross Arena, the half marathon takes in the Susan B Anthony Home & Neighborhood, Downtown, the lavish East Avenue Mansions, the eclectic Park Ave Commerce Neighborhood, Highland Park area, Mount Hope Cemetery, University of Rochester Campus, to the Genesee River Path back downtown via the Corn Hill Historic District.

The Wegmans Family 5K starts and finishes at Blue Cross Arena taking in Susan B Anthony Home, the Home of the Red Wings baseball team plus downtowns sights and sounds.  The Kids 1/2 Mile is an out and back along the Corn Hill Corridor parallel to the Genesee River Path.

Kids 13.1 Program

The Kids 13.1 Program is a great way for kids 5 to 12 to participate in the Rochester Regional Health Flower City Challenge.

**The Kids 13.1 Program and Kids 1/2 mile are for ages 5 to 12 ONLY.**

As a participant in the program:

  • Your child will have the opportunity to participate in a kick-off event on Saturday, April 1st at 10:00am at the Fleet Feet Armory (155 Culver Road) location. 
  • Participants will receive an official tracking form to run or walk the distance of a of 12 miles over the course of three weeks leading up to the Rochester Regional Flower City Challenge!
  • Participants can bring their tracking form to a Fleet Feet location (Armory: 155 Culver Road | Buffalo: 2290 Delaware Ave | Victor: 237 High Street Ext) to pick up milestone Toe Tokens at 2 miles, 4 miles, 6 miles, 8 miles, 10 miles & 12 miles!
  • Kids run the final 1/2 mile of their 1/2 marathon at the race on Sunday, April 23rd at 10:30am where they will earn their medal!
Click here for Kids 13.1 Program &1/2 Mile Website
Key Dates:
  • Friday, March 31st from 10am - 7pm | Packet Pickup for Kids Program | Fleet Feet @ The Armory
  • Saturday, April 1st at 10 am (Packet Pickup opens at 9 am) | Kids 13.1 Kickoff | Fleet Feet @ The Armory
  • Fri, April 21st 10am-6pm & Sat, April 22nd, 10am-4pm | Fleet Feet Health & Wellness Expo (Race Packet PickUp) | Fleet Feet @ The Armory
  • Sunday, April 23rd at 10:30am | Race Day! | Blue Cross Arena 

******************
The cost of the program is $20

Click here for Kids 13.1 Program &1/2 Mile Website

Packet Pickup/Fleet Feet Expo

Come Visit the Feet Feet Expo and see your favorite vendors!

PLEASE DO NOT WAIT UNTIL RACE DAY.  Others can get their packet for you.

Expo/Packet Pickup Dates

  • Friday, April 21st 12-6PM at Fleet Feet @ The Armory (155 Culver Rd, Rochester, NY 14620) 
  • Saturday, April 22nd from 10-4PM at Fleet Feet @ The Armory (155 Culver Rd, Rochester, NY 14620)
  • Race day 6:30AM to 7:15AM SHARP to am at Blue Cross Arena
Finisher Medal & Bib

 

In Person & Virtual Training Program Options

Need a Training Program for your Race?

Check out these programs for the 5K and Half Marathon Distance - Offering In Person & Virtual Options - Learn More Here

Race Shirts

Apparel guaranteed to all participants registered by April 1st! 
**Note color of shirt subject to change due to supply chain challenges.

Policy

** By registering for this event you are acknowledging that the date, time, location, and distance of the race may be changed, switched to virtual, or canceled at any time as deemed necessary by the Race Directors due to circumstances beyond their control. In the event that any of these scenarios happens or any other, there will be no refunds, transfers, or deferrals allowed unless otherwise stated.**

**There are no refunds, transfers, or deferrals.**

Race Website

Additional race information can be found at http://FlowerCityChallenge.com.

Race Contact Info

If you have any questions about this race, click the button below.

Sponsors
Place
100 Exchange Blvd
Rochester, NY US 14614
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