St. Patrick's Day Mad Mile

The Sneaker Store's Jessica Cooper St. Patrick's Day Mad Mile presented by Standard is the best way to kick of a great St. Patrick's Day!  Bring your family, your friends, and your best Irish outfit, and get ready to dash down the Genesee Street parade route just ahead of the Utica St. Patrick's Day Parade.  With a built-in cheering crowd, this one-mile course with elevation drop will get you revved up to enjoy the day's festivities.

The race kicks off at 9:45 am, sharp on Saturday, March 16th.  We'll gather for the Start on Clinton Place at Genesee Street, and move to the start line on Genesee Street at 9:40 am.  As you can expect road closures and delays, please plan accordingly for parking and extra time to walk to the start.  We cannot delay the start as the parade goes off at 10:00.  Please be aware of your surroundings, as parade floats will be lining up near the start line.  The 1-mile race course is a straight shot down Genesee Street (hello, downhill!), ending at Colombia Street where we will gather for results (TNT Timing) and prizes (Courtesy of The Sneaker Store).  Then you can relax, enjoy the parade (we have a perfect view from our finish line area!!!), and maybe even wander down to Varick Street for some more celebrating!  

A portion of the proceeds will go to the St. Patrick’s Day Parade put on by the Great American Irish Festival. The Irish Festival's mission is to promote Irish culture, history, dance, language, etc.  The corporation’s purpose is solely for charitable and educational efforts. This is a race you can feel good about entering!  Register now at an all-time low for just $20*, but don't wait, the price goes up to $30 on race day!   

*$20 is for the RACE ONLY. This year, the awesome long-sleeved cotton tee giveaway is OPTIONAL this year as a $10 add-on. If you do not order a shirt, you will not receive one. 

Registration:

• Pre-Register Online at RunSignUp.com.  Cost is $20 and does NOT include a shirt. The cost with shirt is $30.
• Register In Person at the Sneaker Store on 3/15 OR near the start line on Clinton Place on Saturday, 3/16.  Cost is $30 with no shirt.

Packet Pickup: 

• Friday, March 15 from 4:00-7:00 at The Sneaker Store, 24 Genesee Street, New Hartford.  
• Saturday, March 16 from 8:30-9:15 near the start line on Clinton Place near Genesee Street.
• We strongly encourage registrants to pick up race packets on Friday, as it is imperative that the race starts on time.  If you must pick up your race packet on Saturday, please plan extra time for parking and lines.  

*Special Note Regarding Weather/Cancellations* - If the Utica St. Patrick's Day Parade is postponed or cancelled for any reason, the St. Patrick's Day Mad Mile race and packet pick-ups will be postponed or cancelled along with the parade, and refunds cannot be issued.  Please dress festively, but appropriately for weather conditions!

The Mad Mile is dedicated to our dear friend, Jessica Cooper, who ran her first ever race at the 2019 Mad Mile and rocked it. We hope you'll join us and run your best race in her memory, whether it's your first or your five hundredth race, fast or slow, give it your best and finish with a smile. All donations made to the race will go directly to the Jessica Cooper Memorial Scholarship Fund at Mount Markham CSD. 

Questions?  Contact Morgan at morgan@the-sneaker-store.com