Badger Challenge

Design Coming Soon!

All proceeds from the sale of gear contribute to our mission of funding cancer research at UW.

*All orders are FREE for pickup at Packet Pickup or at the event. 

**If you want your order shipped to you before the event, you MUST add and pay for the $15 shipping option, otherwise your item will be ready for pickup at Packet Pickup or at the event. Items will be shipped the first week of each month. Please note that this item has not arrived yet and will be shipped once they arrive Spring/Summer 2025. 

2025 CUSTOM CYCLING ARM WARMERS

*Available in unisex sizes S, M, L, XL

All proceeds from the sale of gear contribute to our mission of funding cancer research at UW.

*All orders are FREE for pickup at Packet Pickup or at the event. 

**If you want your order shipped to you before the event, you MUST add and pay for the $15 shipping option, otherwise your item will be ready for pickup at Packet Pickup or at the event. Items will be shipped the first week of each month. Please note that this item has not arrived yet and will be shipped once they arrive Spring/Summer 2025. 

The North Face® Apex Barrier Soft Shell Jacket

All proceeds from the sale of gear contribute to our mission of funding cancer research at UW.

*All orders are FREE for pickup at Packet Pickup or at the event. 

**If you want your order shipped to you before the event, you MUST add and pay for the $15 shipping option, otherwise your item will be ready for pickup at Packet Pickup or at the event. Items will be shipped the first week of each month. Please note that this item has not arrived yet and will be shipped once they arrive Spring/Summer 2025. 

NIKE DRI-FIT SWOOSH PERFORATED CAP

Features:

• Maximum breathability is achieved with Dri-FIT moisture management technology and perforated mid and back panels.
• A contrast underbill reduces sun glare.
• This 6-panel cap has an unstructured low-profile design with a hook and loop closure.  
• Made of 100% Dri-FIT polyester.

All proceeds from the sale of gear contribute to our mission of funding cancer research at UW.

*All orders are FREE for pickup at Packet Pickup or at the event. 

**If you want your order shipped to you before the event, you MUST add and pay for the $15 shipping option, otherwise your item will be ready for pickup at Packet Pickup or at the event. Items will be shipped the first week of each month. Please note that this item has not arrived yet and will be shipped once they arrive Spring/Summer 2025. 

PORT & COMPANY® - BRUSHED TWILL LOW PROFILE CAP

All proceeds from the sale of gear contribute to our mission of funding cancer research at UW.

*All orders are FREE for pickup at Packet Pickup or at the event. 

**If you want your order shipped to you before the event, you MUST add and pay for the $15 shipping option, otherwise your item will be ready for pickup at Packet Pickup or at the event. Items will be shipped the first week of each month. Please note that this item has not arrived yet and will be shipped once they arrive Spring/Summer 2025. 

NIKE DRI-FIT SWOOSH PERFORATED CAP

• Maximum breathability is achieved with Dri-FIT moisture management technology and perforated mid and back panels.
• A contrast underbill reduces sun glare.
• This 6-panel cap has an unstructured low-profile design with a hook and loop closure.  
• Made of 100% Dri-FIT polyester.

All proceeds from the sale of gear contribute to our mission of funding cancer research at UW.

*All orders are FREE for pickup at Packet Pickup or at the event. 

**If you want your order shipped to you before the event, you MUST add and pay for the $15 shipping option, otherwise your item will be ready for pickup at Packet Pickup or at the event. Items will be shipped the first week of each month. Please note that this item has not arrived yet and will be shipped once they arrive Spring/Summer 2025. 

SPORTSMAN HEATHER POM POM BEANIE

All proceeds from the sale of gear contribute to our mission of funding cancer research at UW.

*All orders are FREE for pickup at Packet Pickup or at the event. 

**If you want your order shipped to you before the event, you MUST add and pay for the $15 shipping option, otherwise your item will be ready for pickup at Packet Pickup or at the event. Items will be shipped the first week of each month. 

CLIQUE HUDSON INSULATED FULL-ZIP PUFFER VEST

• 100% polyester
• Water resistant quilted shell vest
• Zip front pockets
• Drawcord hem
• Unisex sizing

All proceeds from the sale of gear contribute to our mission of funding cancer research at UW.

*All orders are FREE for pickup at Packet Pickup or at the event. 

**If you want your order shipped to you before the event, you MUST add and pay for the $15 shipping option, otherwise your item will be ready for pickup at Packet Pickup or at the event. Items will be shipped the first week of each month. 

NIKE CLUB FLEECE PULLOVER HOODIE

• Combining classic Nike style with the soft comfort of brushed-back fleece, this premium hoodie is a closet staple.
• Jersey-lined, three-panel hood with dyed-to-match drawcords and front pouch pocket.
• Rib knit cuffs and hem.
• Made of 8.2-ounce, 72/20/8 cotton/polyester/organic cotton.

All proceeds from the sale of gear contribute to our mission of funding cancer research at UW.

*All orders are FREE for pickup at Packet Pickup or at the event. 

**If you want your order shipped to you before the event, you MUST add and pay for the $15 shipping option, otherwise your item will be ready for pickup at Packet Pickup or at the event. Items will be shipped the first week of each month. 

***If ordering size 2X-Large and want it shipped, please note that this size will be shipped once they arrive Spring/Summer 2025. 

NIKE CLUB FLEECE 1/2 ZIP

• Made with recycled polyester and organic cotton in the blend.
• Design details include a zip-through collar with dyed-to-match zipper. Side pockets. Rib knit cuffs and hem.
• Made of 8.3-ounce, 72/20/8 cotton/recycled polyester/organic cotton.

All proceeds from the sale of gear contribute to our mission of funding cancer research at UW.

*All orders are FREE for pickup at Packet Pickup or at the event. 

**If you want your order shipped to you before the event, you MUST add and pay for the $15 shipping option, otherwise your item will be ready for pickup at Packet Pickup or at the event. Items will be shipped the first week of each month. 

***If ordering size Small and want it shipped, please note that this size will be shipped once they arrive Spring/Summer 2025. 

CHAMPION ADULT POWERBLEND® CREWNECK SWEATSHIRT

• 9 oz., 50% cotton, 50% polyester
• Durable cover stitching throughout with Set-in sleeves and Heavy rib knit waistband and cuffs

All proceeds from the sale of gear contribute to our mission of funding cancer research at UW.

*All orders are FREE for pickup at Packet Pickup or at the event. 

**If you want your order shipped to you before the event, you MUST add and pay for the $15 shipping option, otherwise your item will be ready for pickup at Packet Pickup or at the event. Items will be shipped the first week of each month. 

***If ordering size Small or Medium and want it shipped, please note that these sizes will be shipped once they arrive Spring/Summer 2025. 

BELLA & CANVAS  LONG-SLEEVE HOODED T-SHIRT

• 100% Airlume combed and ring-spun cotton
• Side-seamed for a comfort fit.  

All proceeds from the sale of gear contribute to our mission of funding cancer research at UW.

*All orders are FREE for pickup at Packet Pickup or at the event. 

**If you want your order shipped to you before the event, you MUST add and pay for the $15 shipping option, otherwise your item will be ready for pickup at Packet Pickup or at the event. Items will be shipped the first week of each month. 

SOCKGUY® CHANNEL AIR SOCK

• Four channels of air mesh
• 5 channels of padded cushioning
• Invisible toe seam
• Stay-put arch support
• 6" cuffs
• Sizing
  Small/Medium: Men 5-9/Women 6-10
  Large/X-Large: Men 9-13/Women 10-14

All proceeds from the sale of gear contribute to our mission of funding cancer research at UW.

*All orders are FREE for pickup at Packet Pickup or at the event. 

**If you want your order shipped to you before the event, you MUST add and pay for the $15 shipping option, otherwise your item will be ready for pickup at Packet Pickup or at the event. Items will be shipped the first week of each month. 

SOCKGUY® CHANNEL AIR SOCK

• Four channels of air mesh
• 5 channels of padded cushioning
• Invisible toe seam
• Stay-put arch support
• 6" cuffs
• Sizing
  Small/Medium: Men 5-9/Women 6-10
  Large/X-Large: Men 9-13/Women 10-14

All proceeds from the sale of gear contribute to our mission of funding cancer research at UW.

*All orders are FREE for pickup at Packet Pickup or at the event. 

**If you want your order shipped to you before the event, you MUST add and pay for the $15 shipping option, otherwise your item will be ready for pickup at Packet Pickup or at the event. Items will be shipped the first week of each month. 

SPECIALIZED 26 OZ. PURIST HYDROFLO

-Purist technology shield the inside of the bottle from bad taste, mold or staining
BPA free
Clear view strip to know how much liquid remains in your bottle
Watergate 100% leak-proof cap features a hands-free open and close heart valve
All proceeds from the sale of gear contribute to our mission of funding cancer research at UW.

*All orders are FREE for pickup at Packet Pickup or at the event. 

**If you want your order shipped to you before the event, you MUST add and pay for the $15 shipping option, otherwise your item will be ready for pickup at Packet Pickup or at the event. Items will be shipped the first week of each month. 

PRIMAL PRISMA CYLING JERSEY

A standard fit, designed to provide plenty of room in the ride position. Raglan sleeves are less restrictive in lower positions on the bike. With the lightweight, double knit-performance polyester fabric, riders stay comfortable and dry no matter their chosen route.

*sponsor logos on the back pocket of the design.  

PRIMAL SIZE CHART

All proceeds from the sale of gear contribute to our mission of funding cancer research at UW.

*All orders are FREE for pickup at Packet Pickup or at the event. 

**If you want your order shipped to you before the event, you MUST add and pay for the $15 shipping option, otherwise your item will be ready for pickup at Packet Pickup or at the event. Items will be shipped the first week of each month. 

SHORT FINGER CYCLING GLOVES

Prevent sore palms with super comfy, ergonomically padded gloves.

PRIMAL SIZE CHART

All proceeds from the sale of gear contribute to our mission of funding cancer research at UW.

*All orders are FREE for pickup at Packet Pickup or at the event. 

**If you want your order shipped to you before the event, you MUST add and pay for the $15 shipping option, otherwise your item will be ready for pickup at Packet Pickup or at the event. Items will be shipped the first week of each month once these arrive. Expected arrival is early Summer 2025.

PRIMAL PRISMA CYLING BIBS

A sport-level bib designed to maximize comfort around the legs and seat panels for long rides on the bike. Ergonomically-paneled, with 3” leg bands, and a silicone leg gripper, provides exceptional comfort and security without restricting the range of movement.

PRIMAL SIZE CHART

All proceeds from the sale of gear contribute to our mission of funding cancer research at UW.

*All orders are FREE for pickup at Packet Pickup or at the event. 

**If you want your order shipped to you before the event, you MUST add and pay for the $15 shipping option, otherwise your item will be ready for pickup at Packet Pickup or at the event. Items will be shipped the first week of each month. 

Ascend Sportswear Elevate Sport Cut Jersey

Features:

• Constructed with Tetra-Cool® fabric which uses its advanced knit technology to keep you cooler on the road over traditional fabrics
• Fresco® fabric side panel inserts offering better breathability and enhanced comfort
• Elite lightweight waist gripper that adds just the right amount of no-slip action to your jersey
• Sweat-Protect® Zipper Pocket for storing valuables securely on the road while keeping them safe from becoming soggy
• Reflective tag for enhanced safety and visibility on the road
• Elite Full Invisible Zipper
• Features UW Crest on right shoulder, WI outline on right shoulder
• Size Guide (Elevate, Sport Cut)

All proceeds from the sale of gear contribute to our mission of funding cancer research at UW.

*All orders are FREE for pickup at Packet Pickup or at the event. 

**If you want your order shipped to you before the event, you MUST add and pay for the $15 shipping option, otherwise your item will be ready for pickup at Packet Pickup or at the event. Items will be shipped the first week of each month. 

ASCEND SPORTSWEAR ELEVATE SPORT CUT JERSEY

Features:

• Constructed with Tetra-Cool® fabric which uses its advanced knit technology to keep you cooler on the road over traditional fabrics
• Fresco® fabric side panel inserts offering better breathability and enhanced comfort
• Elite lightweight waist gripper that adds just the right amount of no-slip action to your jersey
• Sweat-Protect® Zipper Pocket for storing valuables securely on the road while keeping them safe from becoming soggy
• Reflective tag for enhanced safety and visibility on the road
• Elite Full Invisible Zipper
• Features UW Crest on right shoulder, WI outline on right shoulder
• Click here for a size guide. The jersey is a Sport cut, so it has a semi tailored fit but not too tight

All proceeds from the sale of gear contribute to our mission of funding cancer research at UW.

*All orders are FREE for pickup at Packet Pickup or at the event. 

**If you want your order shipped to you before the event, you MUST add and pay for the $15 shipping option, otherwise your item will be ready for pickup at Packet Pickup or at the event. Items will be shipped the first week of each month. 

High-Waisted Impact Leggings

Features: 

• 78% Recycled Polyester/22% Spandex
• High-rise, lie-flat waistband
• Hidden waistband pocket
• Four way stretch

All proceeds from the sale of gear contribute to our mission of funding cancer research at UW.

*All orders are FREE for pickup at Packet Pickup or at the event. 

**If you want your order shipped to you before the event, you MUST add and pay for the $15 shipping option, otherwise your item will be ready for pickup at Packet Pickup or at the event. Items will be shipped the first week of each month. 

Fleece Joggers

Features: 

• 60% cotton/40% polyester athletic fleece
• Rib-knit waistband and bottom cuffs
• Side seam pockets
• Tapered leg
• Unisex sizing

All proceeds from the sale of gear contribute to our mission of funding cancer research at UW.

*All orders are FREE for pickup at Packet Pickup or at the event. 

**If you want your order shipped to you before the event, you MUST add and pay for the $15 shipping option, otherwise your item will be ready for pickup at Packet Pickup or at the event. Items will be shipped the first week of each month. 

UNDER ARMOUR WOMEN'S TECH TANK TOP

Features:

• Loose: Generous, more relaxed fit.
• UA Tech™ fabric is quick-drying, ultra-soft & has a more natural feel
• Material wicks sweat & dries really fast 4-way stretch construction moves better in every direction
• Anti-odor technology prevents the growth of odor-causing microbes
• 100% Polyester 

All proceeds from the sale of gear contribute to our mission of funding cancer research at UW.

*All orders are FREE for pickup at Packet Pickup or at the event. 

**If you want your order shipped to you before the event, you MUST add and pay for the $15 shipping option, otherwise your item will be ready for pickup at Packet Pickup or at the event. Items will be shipped the first week of each month. 

New Era Heritage Blend Racerback Tank

Features:

• 60% Combed Ring-Spun Cotton/40% Polyester
• Size Guide

*All orders are FREE for pickup at Packet Pickup or at the event. 

**If you want your order shipped to you before the event, you MUST add and pay for the $15 shipping option, otherwise your item will be ready for pickup at Packet Pickup or at the event. Items will be shipped the first week of each month. 

Next Level TriBlend T-Shirt

Features:

• Brand: Next Level
• 25% Combed Ring-Spun Cotton/50% Polyester/25% Rayon
• Fit: True to size

All proceeds from the sale of gear contribute to our mission of funding cancer research at UW.

*All orders are FREE for pickup at Packet Pickup or at the event. 

**If you want your order shipped to you before the event, you MUST add and pay for the $15 shipping option, otherwise your item will be ready for pickup at Packet Pickup or at the event. Items will be shipped the first week of each month. 

BELLA+CANVAS UNISEX SUEDED TEE-SHIRT

Features:

• Brand: BELLA+CANVAS
• Ultra soft
• Fit: True to size

All proceeds from the sale of gear contribute to our mission of funding cancer research at UW.

*All orders are FREE for pickup at Packet Pickup or at the event. 

**If you want your order shipped to you before the event, you MUST add and pay for the $15 shipping option, otherwise your item will be ready for pickup at Packet Pickup or at the event. Items will be shipped the first week of each month. 

NEXT LEVEL T-SHIRT

• USA Printed Next Level 4.3 oz. 60/40 Combed Cotton/ Polyester CVC Unisex Crew T-Shirts
• Made of 4.3 oz. 60/40 Combed Cotton/ Polyester with 32 Singles for Extreme Softness.
• T-shirts also feature slightly heathered finish & 1x1 baby rib-knit set-in collar. 

All proceeds from the sale of gear contribute to our mission of funding cancer research at UW.

*All orders are FREE for pickup at Packet Pickup or at the event. 

**If you want your order shipped to you before the event, you MUST add and pay for the $15 shipping option, otherwise your item will be ready for pickup at Packet Pickup or at the event. Items will be shipped the first week of each month. 

BELLA+CANVAS UNISEX JERSEY LONG-SLEEVE T-SHIRT

Features:

• 100% Airlume combed and ring-spun cotton
• Retail fit; sideseamed; Ribbed cuffs; Tear away label

All proceeds from the sale of gear contribute to our mission of funding cancer research at UW.

*All orders are FREE for pickup at Packet Pickup or at the event. 

**If you want your order shipped to you before the event, you MUST add and pay for the $15 shipping option, otherwise your item will be ready for pickup at Packet Pickup or at the event. Items will be shipped the first week of each month. 

PORT & COMPANY YOUTH TIE-DYE SHIRT

Features:

• Unisex tees with vibrant color and a standard fit after washing. 

All proceeds from the sale of gear contribute to our mission of funding cancer research at UW.

*All orders are FREE for pickup at Packet Pickup or at the event. 

**If you want your order shipped to you before the event, you MUST add and pay for the $15 shipping option, otherwise your item will be ready for pickup at Packet Pickup or at the event. Items will be shipped the first week of each month. 

BELLA+CANVAS YOUTH 3/4 SLEEVE T-SHIRT

• 52% combed and ring spun cotton, 48% polyester; 3.6 oz.
• Contrast raglan sleeves and neck trim
• Available in sizes 2T - Youth XL
• BELLA+CANVAS uses sustainable manufacturing processes with Blue Sign certified dyes, efficient dye houses that adhere to the state of California's EPA regulations around waste water treatment and usage, and cutting facilities in Los Angeles that run on partial solar power with comprehensive recycling programs for paper waste and fabric scraps.

All proceeds from the sale of gear contribute to our mission of funding cancer research at UW.

*All orders are FREE for pickup at Packet Pickup or at the event. 

**If you want your order shipped to you before the event, you MUST add and pay for the $15 shipping option, otherwise your item will be ready for pickup at Packet Pickup or at the event. Items will be shipped the first week of each month. 

RABBIT SKINS™ INFANT SHORT SLEEVE BABY RIB BODYSUIT

All proceeds from the sale of gear contribute to our mission of funding cancer research at UW.

*All orders are FREE for pickup at Packet Pickup or at the event. 

**If you want your order shipped to you before the event, you MUST add and pay for the $15 shipping option, otherwise your item will be ready for pickup at Packet Pickup or at the event. Items will be shipped the first week of each month. 

BADGER CHALLENGE FLAG

3' x 5' Double Sided Digitally Printed Knitted Polyester Flags

All proceeds from the sale of gear contribute to our mission of funding cancer research at UW.

*All orders are FREE for pickup at Packet Pickup or at the event. 

**If you want your order shipped to you before the event, you MUST add and pay for the $15 shipping option, otherwise your item will be ready for pickup at Packet Pickup or at the event. Items will be shipped the first week of each month. 

*All orders are FREE for pickup at Packet Pickup or at the event. 

**If you want your order shipped to you before the event, you MUST add and pay for the $15 shipping option, otherwise your item will be ready for pickup at Packet Pickup or at the event. Items will be shipped the first week of each month.