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The Mass Half

Spring 2027
Polar Park
Worcester, MA 01608 US

SPONSORSHIP OPPORTUNITIES

We'd love to have you as a partner in this event! Explore our sponsorship levels to find the opportunity that best aligns with your goals. If you're interested in a more customized partnership, we'd be happy to discuss how we can collaborate together.

Review the opportunities below and fill out the contact form to get started.

I WANT TO SPONSOR

Please include your name (or primary contact) and email. Include sponsorship level and company name in message box.

PRE-RACE EXPO

$25,000 - 1 AVAILABLE
  • Brand Visibility: Co-branding rights, logo placement across all expo signage and communications, featured in participant emails, and social media recognition
  • On-Site Activation: Largest expo booth space with opportunity to create branded experience, speaking slot at expo, and inclusion in participant swag bags
  • Employee Engagement: 5 complimentary race entries and priority access to volunteer roles
  • Community Partnership: Access to UWCM speakers, speaking opportunities at workplace campaigns, and early volunteer project selection

VOLUNTEERS

$25,000 - 1 AVAILABLE
  • Brand Visibility: Brand recognition through volunteer communications, race-day announcements, logo placement on the UWCM platform, and exclusive branding on volunteer shirts
  • On-Site Activation: Volunteer check-in area branding, speaking opportunity at the expo, and presence at volunteer briefing
  • Employee Engagement: 5 complimentary race entries, priority volunteer role placement, and company recognition
  • Community Partnership: Access including UWCM speakers for internal events, workplace campaign opportunities, and 5 complimentary Annual Community Celebration tickets

BAG DROP

$15,000 - 1 AVAILABLE
  • Brand Visibility: Logo placement on the race website sponsor page, featured in participant race-day emails, recognition in sponsor social media posts, visibility in volunteer communications, and verbal recognition during race-day announcements
  • On-Site Activation: Branded signage and table at the bag drop area, opportunity to table at the Pre-Race Expo, and opportunity to include a useful branded item (e.g., bag or poncho) for participants
  • Employee Engagement: 3 complimentary race entries and opportunity for employees to volunteer on race day
  • Community Partnership: Access to UWCM speakers for internal events (e.g., employee engagement sessions) and early access to United Way Day of Action volunteer projects

KIDS FUN RUN

$10,000 - 1 AVAILABLE
  • Brand Visibility: Recognition as the Kids Fun Run "activated by" [Sponsor], logo placement on Kids Fun Run signage and materials, name placement on the race website sponsor page, and inclusion in sponsor recognition social media posts
  • On-Site Activation: Opportunity to table at the Pre-Race Expo, include an item in participant swag bags, provide co-branded signage at the Kids Fun Run start/finish area, and co-brand Kids Fun Run award certificates
  • Employee Engagement: 2 complimentary race entries and opportunity for employees to present medals to Kids Fun Run participants
  • Community Partnership: Access to UWCM speakers for internal events (e.g., employee engagement sessions) and early access to United Way Day of Action volunteer projects

ENTERTAINMENT

$5,000 - 1 AVAILABLE
  • Brand Visibility: Recognition as Entertainment "activated by" [Sponsor], inclusion in pre-race participant communications, and recognition in sponsor social media posts
  • On-Site Activation: Opportunity to host an interactive entertainment activation (e.g., games, music, or photo opportunities), strong social media tagging opportunities throughout the event, and opportunity to table at the Pre-Race Expo
  • Employee Engagement: 1 complimentary race entry and opportunity for employees to volunteer on race day
  • Community Partnership: Access to UWCM speakers for internal events (e.g., employee engagement sessions) and opportunities to deepen employee engagement through United Way community initiatives

HYDRATION STATION

$2,500 - 6 AVAILABLE
  • Brand Visibility: Recognition as an Official Hydration Partner, signage at a designated water/aid station, name placement on the race website sponsor page, and recognition across race-day announcements and social media
  • On-Site Activation: Opportunity for a branded presence or volunteer team at the hydration station, opportunity to table at the Pre-Race Expo, and opportunity to include an item in participant swag bags
  • Employee Engagement: Opportunity for employees to volunteer at the sponsored hydration station on race day
  • Community Partnership: Access to UWCM speakers for internal events (e.g., employee engagement sessions) and opportunities to engage employees through United Way community initiatives

MILE MARKER

$1,000 - 13 AVAILABLE
  • Brand Visibility: Name featured on an individual mile marker, opportunity for custom messaging on mile marker signage, name placement on the race website sponsor page, and inclusion in sponsor recognition social media posts
  • On-Site Activation: Opportunity for a branded presence or volunteer team at the sponsored mile marker, opportunity to table at the Pre-Race Expo, and opportunity to include an item in participant swag bags
  • Employee Engagement: Opportunity for employees to volunteer at the sponsored mile marker on race day
  • Community Partnership: Access to UWCM speakers for internal events (e.g., employee engagement sessions) and opportunities to engage employees through United Way community initiatives

PRESENTING SPONSOR

$35,000 - 1 AVAILABLE

SOLD

HEALTH & SAFETY

$15,000 - 1 AVAILABLE

SOLD

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