The The RunSignup Masters Degree allows race directors to choose their own course schedule and areas of emphasis. Previous experience with RunSignup and/or race directing is recommended.
Graduation will take place on Wednesday, 6/25 at 12:30pm.
*Legally speaking this is not an accredited Masters Degree. But we sort of assume you knew that.
Class Schedule
(Subject to additions and updates)
Classes will run concurrently - you can move between rooms throughout the day to build the schedule that meets your needs.
RunSignup University Class Descriptions
Tuesday, June 24th
9:00am-9:30am
Welcome/Kickoff
Kick off your University experience with an update on RunSignup and a look at the technology priorities in the coming months.
9:30am-10:15am
Advanced Quick Hits:
New and Overlooked
RunSignup makes 2,000+ technology releases each year. While that means a lot of improvements for your race, it also means a lot to keep up with. Join this class for a lightning-fast review of the newest features you may have missed!
New Race Director Quick Hits:
Overlooked Features Every Race Director Should Know
RunSignup can feel formidable. Quick Hits goes just beyond basic race setup to make race management more approachable by showing you the features and options that can be overlooked by new RunSignup users (or anyone overwhelmed by the length of the menu). This class will be a fast-paced introduction to a range of settings that can enhance your race on RunSignup.
10:30am-12:00pm
Websites V2 Workshop Level 1
Create Your First Website
Websites V2 are here (and they’re awesome). Join us for this hands-on workshop to build your first (or second, or third) race website. This class will cover branding your website, navigating website builder, your key components for engagement, and building out a more complete content website. Come with a website in mind that you want to start building (or migrating)!
10:30am-11:15am
Simple Ticket Events Workshop:
Revenue via Parking, Cross Country, Affiliated Event, and More
RunSignup customers are increasing their revenue through TicketSignup’s free and easy ticketing platform. Learn how selling tickets for spectators, parking, affiliated events can boost your revenue opportunities. This class will cover when and how to implement ticketing – and if you have a ticket event in mind, you can walk out with the basic setup ready to go.
11:15am-12:00pm
AI and the API
Developing Your Own Dashboards and Applications with the RunSignup API
Creating applications with the RunSignup API is simpler all the time with AI tools like v0.dev. Get a better understanding of the types of applications and dashboards you can create, and learn how to get started with your own custom applications today.
1:00pm-1:30pm
The State of the Endurance Industry
Summer 2025 Update
What can be learned from the first half of 2025? We’ll take a look at all the latest numbers, from registration patterns to pricing to loyalty rates to get an idea of the trajectory of the endurance industry.
1:30pm-2:30pm
RaceDay Real-Time Overview
A Modern Race Day
Is your RaceDay experience up to 2025 standards? Join this class to learn more about the latest race day tools for live tracking, easy check-in, on-course alerts, and more. Create more engagement and bring back more runners!
Email V2 Workshop Level 1
Creating, Sending, and List Management
Get confident with email V2 and see how to make email sending easier. This class covers the basics of list management and email creation, as well as how to implement templates and pre-built emails for faster content generation.
Calendar-Based Timed Entry Ticketing Workship
Calendar-Based Ticketing
TicketSignup’s new calendar-based MTE Timed Ticketing makes it easy to buy and sell tickets for multi-day and/or timed entry events. Learn when to use MTE Timed Entry, and see the benefits of a calendar-driven interface live, while reviewing the setup and reports you’ll have access to.
2:45pm-3:30pm
The AI Playbook of Today
AI to Help Your Daily Workflow
Save time and increase productivity by implementing AI tools throughout your workday. This class meets AI where it is today, with recommendations to reduce customer service, automate simple tasks, and create resources to expand on the capacity of your brain.
RunSignup Dashboard
A Deep Dive
Your RunSignup dashboard is a treasure trove of information and tools. Learn how to identify key stats, find exportable reports, and customize your personal views.
3:45pm-5:00pm
3:45pm-5:00pm
Memberships Workshop
Setup and Management
Memberships offer powerful joining technology whether you’re signing up a local running club, creating a year-round-loyalty program for your race series, or offering memberships in support of your nonprofit. This class will cover the setup and management of memberships, including your membership options and using memberships to cross-promote races. Come prepared to build or edit a membership organization.
3:45pm-4:30pm
Pricing Strategies
Tactical Pricing Options
Pricing your race is a balance of your expenses, the market, and motivating potential participants. This class will cover pricing trends, options to implement new strategies, and how to determine the right pricing model for your event.
4:30pm-5:00pm
Raise More
GiveSignup Quick Hits & New Features
Collecting donations for your race and want to do more for your charity? Learn how to build more appealing donation asks and keep the focus on giving.
4:30pm-5:00pm
Essential Participant Management
Self-Serve and Director- Managed
Keeping your participants is at the core of any race responsibilities. Learn how to setup participant management policies and procedures that encourage registrations while limiting customer service.
Wednesday, June 2tth
8:30am-9:30am
Websites V2 Workshop Level 2:
Design and Functionality
Got the basics of Websites V2, but not sure how to create the website that’s a true WOW? This class will cover graphic recommendations, style choices for your website, and creating content that looks so professional you’ll never know it’s a RunSignup website.
AI & the API
Creating a Custom Application with the RunSignup API (Developer Not Required)
Creating applications with the RunSignup API and AI isn’t only for developers. Take a deep dive into vibecoding with Allison Bickel and see how you can get started developing with AI and the RunSignup API today.
9:45am-10:30am
Email V2 Workshop Level 2:
Email Strategy Best Practices
Get more out of your emails. This class will cover building a successful email schedule, tracking the results of your emails, and crafting better email content.
Complex Participant Management
Design and Functionality
Go beyond transfers and refunds, and look at participant decisions holistically. This class will review decision-making around which features to enable, how various features interact, and maintaining consistency in your participant actions from start to finish.
10:30am-11:15am
Eliminating Lines on Race Day:
RaceDay Registration and CheckIn Management
Create a seamless race day experience with streamlined processes for race day registration and check-in. This class will review your options and best practices to help you create a setup that’s right for your race.
AI and Content
Using AI to Enhance Your Content & Building Content to Educate AI
Content is even more important in the age of AI. Learn how to use AI to enhance your content (without losing the human touch) and how to use your content to educate AI and improve your search results.
11:30am-12:15pm
Using Photos to Drive Demand
RaceDay Tools to Extend the Experience
Visual content is key for races to create FOMO, extend the race day, and build support through social media. Learn how to make race photos more easily accessible to participants via the Mobile Timing App and RaceDay photos…and encourage participants to share.
Peer-to-Peer Fundraising
Increasing Engagement
Increase engagement with your fundraisers through fundraising incentives, teams, and more. This class will cover the latest fundraising features designed to help you motivate your peer-to-peer fundraisers and increase their success rate.
Advanced RunSignup Reporting
Understanding Your Data
Understand your data and make better decisions about pricing, merchandise, and staffing for your race day. This class focuses on some of the reports you may have missed, and how you can use exported data for a deeper dive.
