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Flannel 5K / 10K

February 13, 2027
Menomonee Falls, WI 53051 US

Events

Run

5K

Price: $32.50
Time: 9:00AM CST
Price increases after December 5, 2026 at 11:59pm CST
Run

10K

Price: $32.50
Time: 9:00AM CST
Price increases after December 5, 2026 at 11:59pm CST
5K Ruck!

5K Ruck

Price: $32.50
Time: 9:00AM CST
Price increases after December 5, 2026 at 11:59pm CST
Walk

Walk - 2 mile

Price: $32.50
Time: 9:00AM CST
Price increases after December 5, 2026 at 11:59pm CST
Kids Race

1K Kiddo's Race

Price: $0
Time: 8:45AM CST
Registration ends February 13, 2027 at 9:30am CST
Open to ages 10 and under.

Information

Flannel 5K & 10K 
Plaid is the dress code. Winter is the playground. The Flannel 5K & 10K is calling!

Pull on your favorite flannel, lace up your running shoes, and get ready for one of the coziest races of the winter. Whether you're chasing a PR, enjoying a brisk walk with friends, or simply looking for a reason to get outside, this race is packed with frosty fun and plenty of Wisconsin charm.

The fast, flat course winds through scenic Menomonee Park, where snow-covered trails, crisp winter air, and towering trees create the perfect backdrop for a February adventure. Before long, you'll be striding through the park like a plaid-powered lumberjack with somewhere important to be.

What's Waiting for You?
🪵 A fast, flat course that's perfect for runners and walkers alike.
🧣 A fun, family-friendly atmosphere where everyone belongs.
❄️ Beautiful winter scenery that reminds you why Wisconsin winters are worth celebrating.
🏅 Another great stop on the Wisconsin Chilly Willy Winter Run Series.
☕ A warm post-race celebration complete with hot chocolate, great company, and stories from the course.

So button up that flannel, grab your favorite running buddies, and join us for a race that's equal parts fresh air, frozen fun, and unforgettable memories.

Because everything is better in flannel.

What is rucking?

Rucking is a physical activity that involves walking or hiking with a weighted backpack (called a rucksack). The term comes from the military, where soldiers train and operate carrying heavy loads over long distances. In civilian fitness and recreation, rucking is gaining popularity as a versatile and low-impact workout. We now offer it at all Chilly Willy Events!

More information about rucking.

Although the Ruck Divisions are timed, it’s not competitive, and there are no age group awards. However, ruckers will still receive a finisher woodle


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Location

W220 N7884 Town Line Road
Menomonee Falls, WI 53051 US View Location on Map


Parking

Parking is NOT available at the start/finish line and the road to the start/finish line area will be closed at 7:15 am to vehicles. Parking is located at lots throughout the park. Please plan ahead as you will need to walk to the start/finish area. There is no parking along the roads within the park. Please arrive early allowing extra time for park entry lines and parking. 

Park admission is required and may only be purchased online prior to entering the park. Please visit Waukesha County Parks for more info. 


Course

The Flannel 5K & 10K course will wind through Menomonee Park on park roads. The 5K is one lap around the park, and the 10K is two laps. This is a relatively flat course with only a few small hills -- perfect for all runners & walkers. The 10K course is about 0.1 miles short.

Course Map (PDF) | 5K Map My Run | 10K Map My Run

Aid Station

There will be one aid station on the course (see Course Map) and one at the finish line. 5K runners will pass the aid station once and the 10K runners will pass it twice. The Aid station will have water and it may be self serve. We encourage all athletes to carry a water bottle at all our events.


T-Shirts

Everyone who is registered by noon January 23rd will be guaranteed a custom cotton unisex Flannel 5K/10K T-shirt. After that, T-shirts will be available while online supplies last. Any extra shirts will be distributed after the race on a first come, first served basis. About t-shirts.

Upgrade to a long sleeve for only $5.95.


Schedule and Packet Pick-up

PLEASE BRING YOUR EMAIL RECEIPT WITH YOU!

You do not need to print it, but we will need to scan the QR code on the email receipt, so please have your email accessible on your mobile device or save a picture of your receipt with the QR code to your device’s image library. We strongly encourage you to pick up your packet early. 

Schedule

Don't be like Squatch! Make sure you're at the right park! See parking information link.

Saturday February 13, 2027
8:00 am Packet Pick-up
8:45 am 1K Kiddo's Race Starts
9:00 am Race Starts
10:30 am Course Closes

Packet Pickup FAQ

Can I pick up another person's packet? Yep
Do I need an ID? Do pigs fly?
Can I register at packet pickup? Yep
Can I pick up my packet race day? Yep
Can I transfer my race to someone else before the race? Yep


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Hot Chocolate Bar!

Back by popular demand for the 2026-27 Chilly Willy Winter Run Series... our legendary Hot Chocolate Bar!

You've conquered the miles. You've crossed the finish line. Now it's time for the sweetest part of race day.

Warm up with friends and fellow runners while creating the ultimate cup of hot chocolate. Load it up with delicious toppings, tasty treats, and all the cozy goodness your post-race heart desires. Whether you're celebrating a PR, a first finish, or simply surviving another Wisconsin winter run, there's no better reward than a steaming cup of cocoa.

The Hot Chocolate Bar will be waiting for you at every Chilly Willy Series race, making it the perfect post-race gathering spot. Grab a cup, share stories from the course, cheer on fellow runners, and stick around for the awards ceremony, which is often enjoyed with a warm mug in hand.

Cold weather. Warm cocoa. Great friends. That's the Chilly Willy way. ❄️☕🏃‍♂️


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Awards

Your race time and age group result are available online after you cross the finish line - select RESULTS from the menu above. All runners will receive a finisher woodle from Ridgeway Woodworks and the top 3 male & female finishers, in 5-year age groups, will receive a custom woodle. An awards ceremony will take place at the race. Awards can also be picked up the Wednesday after the race at Silver Circle's Global Headquarters in Oconomowoc, WI. Your age is based on the date of the last event in the Chilly Willy Winter Run Series.


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Average Joe & Jane Awards

The Average Joe & Jane Awards are back for the 5K Chilly Willy Winter Run Series! The award is presented to the male and female runner that finished in the exact middle of all runners. Winners of the award will receive a T-shirt and custom woodle from Ridgeway Woodworks!


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Volunteers

We need volunteers for everything from aid station support to course marshals. If you or your group have an interest in volunteering, we would greatly appreciate the assistance. All volunteers can run a future race at no charge.
Register to volunteer HERE. If you have questions about registration or have a group to volunteer, contact us.


Timing

This race is chip timed by Silver Circle with a chip start. Your time will start when you cross the start line and stops when you cross the finish line. 

How to wear your bib.


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Walkers Welcome

Walkers and families are welcome to participate! We ask that all walkers stay to the right of the road so runners can pass on the left.


Race Insurance

We get it—life happens! That’s why we recommend purchasing event insurance during checkout.

What is RegShield Insurance?
Race insurance, provided by RegShield (a FanShield product), offers peace of mind by reimbursing the registration cost if you’re unable to attend due to covered reasons, including:

  • Accident
  • Illness
  • Family emergency

Need Help with Insurance?
RegShield is a third-party provider. For any questions related to your plan, contact FanShield:
📧 help@fanshield.com
📞 1-844-849-4827 EXT. 1


Charity Partner

Silver Circle Foundation, Inc 501(c)3 is dedicated to supporting the needs of our firefighters, police officers, veterans, and troops serving overseas through charitable giving, care packages, and fundraising.

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Weather / Refund Policy

Refunds are not permitted for any reason.

The event will be held unless severe weather occurs. In the event of severe weather, the race director may delay or cancel the event. If the event is canceled, there will be no refunds. Silver Circle Sports Events has a NO REFUND policy.

I Want To...

How to Transfer, Defer, Change Shirt Size, or Change Distances

Follow these steps to make changes to your race registration:

  1. Go to RunSignUp.com and log in to your account.
  2. Select your Profile.
  3. Scroll down to the race you wish to modify.
  4. Click on "Manage Registration".
  5. Choose from the available options in the menu, including:
    • Transfers (to another participant or race)
    • Change Shirt Size
    • Modify Team
    • Change Distances
    • Resend Confirmation/QR Code
    • Deferrals

Make your adjustments quickly and easily online!


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Workplace Wellness Program Partnerships

Are you involved with a workplace wellness program? We’d love to help!

Here’s how it works:

  • Contact us with your workplace information.
  • We will create a code for your wellness members to use at registration checkout that will waive or discount the registration fee. You can offer any discount amount your workplace wellness program allows.
  • The day after the race, we will send you an invoice that can be paid online.

SCSE Wants to Help You Save! 💰

At Silver Circle Sports Events, we love rewarding our runners! Now, you can earn money back on your registration just by inviting your friends to join you at the race.

Here’s how it works:

✅ At Checkout – After registering, you'll have the option to share your unique referral link on Facebook.
✅ Email Confirmation – Your registration receipt will include a personal referral link that you can forward to friends.
✅ Earn Rewards – For every 5 friends who register using your link, you’ll receive $20 back on your registration—it’s that easy!

More friends, more savings! 🎉 Whether you’re running, walking, or just in it for the post-race snacks, why not bring your crew along and get rewarded?

Start saving today—register now!


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Silver Circle Sports Events

This event is a Silver Circle Sports Events, LLC owned, produced, timed & managed event. Need help with an event?  Contact us HERE.


Contact Us

If you have any questions about this race, click the button below.

Links

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